GTM, Growth Marketing Manager

🔥 14 hours ago

🌐 Guatemala, United States – Remote

🇬🇹 Guatemala – Remote 🇺🇸 United States – Remote

💵 $100k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Vericast

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📣 Marketing

💸 Finance

💳 Fintech

Marketing • Finance • Fintech

Vericast is a company focused on accelerating the performance of financial institutions. Through the use of data, artificial intelligence, and innovative strategies, Vericast helps banks and credit unions drive growth and enhance their marketing performance. The company provides a variety of solutions including digital marketing, direct mail, card solutions, check solutions, customer and employee insights, and customer change management. Vericast leverages responsibly sourced data to engage consumers effectively, which is why many financial institutions trust them for solving marketing challenges. Their expertise in the financial sector is aimed at delivering insights and growth solutions, positioning them as a leader in financial marketing services.

📋 Description

• Execute integrated go-to-market strategies for priority solutions, audiences, and growth initiatives • Translate GTM strategies into actionable marketing plans covering messaging, content, digital activation, sales enablement, campaigns, and events • Manage GTM timelines, deliverables, dependencies, and cross-functional workstreams from strategy through execution • Develop product positioning, messaging frameworks, and value propositions for target audiences and market segments • Translate product capabilities into client-focused business outcomes • Ensure consistent messaging across campaigns, content, events, sales materials, and presentations • Lead end-to-end GTM execution for new products, enhancements, and strategic initiatives • Align launch strategies with pipeline and revenue goals alongside marketing, sales, product leadership, and account teams • Manage content development including thought leadership, articles, executive content, customer stories, sales materials, campaign assets, web content, presentations, and event content • Partner with subject matter experts and creative resources to develop audience-focused stories • Maintain content calendars and identify content repurposing opportunities • Develop digital-first approaches across paid, owned, earned, social, email, web, and other channels • Activate content and campaigns against priority accounts and market segments with ABM, digital, creative, and sales teams • Use campaign and engagement data to optimize marketing programs • Support industry events, customer events, executive programs, webinars, and other experiences • Develop event messaging, content, promotional strategies, executive materials, presentations, and follow-up campaigns • Coordinate pre-event and post-event activation with the Events team • Monitor industry trends, competitor activity, client needs, and emerging market opportunities • Lead market research, voice-of-customer initiatives, industry trends research, and client surveys • Lead marketing initiatives and special projects with the Head of Marketing • Collaborate across departments to align marketing with broader business objectives • Drive process improvements and marketing best practices

🎯 Requirements

• Bachelor’s Degree in Marketing, Communications or related field (required) • Approximately 3–6 years of B2B marketing experience • Experience ideally within fintech, martech, SaaS, financial services, payments, banking technology, or another technology-driven industry • Experience executing go-to-market programs or integrated marketing campaigns • Strong content development and storytelling capabilities • Understanding of digital marketing channels and modern B2B buyer journeys • Experience collaborating with product, sales, creative, digital, and/or demand generation teams • Strong project management skills and ability to manage a high volume of concurrent work • Comfortable working with executives and subject matter experts to develop market-facing content • Familiarity with marketing technology, CRM, marketing automation, ABM, intent data, analytics, and AI-enabled marketing tools • Strong written and verbal communication skills • Experience with GTM launch and execution strategies • Excellent writing and editing skills • Strong presentation and communication skills • Strong grasp of marketing, marketing technology, and creative brand fundamentals • Track record of results and success • Ability to balance detail and strategy while following brand guidelines • Self-starter with excellent attention to detail • Experience with creative development from concept through implementation • Experience partnering with and managing agencies and/or internal creative services teams and stakeholders • Ability to prioritize inbound work, make tradeoffs, drive results, and deliver on time • Strong interpersonal and relationship-building skills • Ability to work in group and individual settings • Excellent Microsoft Office skills, especially Word, Excel, and PowerPoint

🏖️ Benefits

• Annual bonus incentive program • Medical coverage • Dental coverage • Vision coverage • 401K with company match • Generous PTO allowance • Life insurance • Employee assistance • Pet insurance • Workplace flexibility • Accommodation support for applicants with disabilities

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume