
201 - 500 employees
📣 Marketing
🤝 B2B
Marketing • B2B
Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.
🔥 7 minutes ago
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201 - 500 employees
📣 Marketing
🤝 B2B
Marketing • B2B
Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.
• Partner with account strategists and clients to create monthly email marketing strategy across assigned accounts • Own copy and content strategy deliverables, including top-of-month content calendar planning • Write campaigns and automated emails and SMS • Write landing page and ad copy to support acquisition efforts • Interpret performance data and platform insights to refine messaging strategy and recommend next steps • Balance speed and quality in a fast-paced environment with compressed turnaround times, shifting priorities, client communication delays, and last-minute pivots • Prioritize and manage day-to-day workload across assigned accounts • Exercise independent judgment in planning copy deliverables, shaping messaging direction, and developing recommendations • Challenge briefs and help improve clarity, brand alignment, and performance • Influence strategists, designers, and clients through clear copy and content recommendations • Collaborate with account managers, designers, strategists, and other key account players • Review assets for grammar, spelling, punctuation, and adherence to client brand guidelines • Organize creative files and content calendars • Research industry trends, testing approaches, and campaign performance improvement ideas • Collaborate with the copy team to advance department goals and share learnings • Participate in client onboardings • Keep relevant copywriting and marketing certifications up to date
• 3+ years of copywriting experience in eCommerce, digital marketing, or a related field • Strong portfolio showcasing email, SMS, landing pages, paid ads, and other marketing assets • Experience writing both acquisition and retention marketing copy • Strong editing skills with exceptional attention to detail • Advanced proficiency using AI tools such as ChatGPT, Claude, Gemini, or similar • Ability to write effective prompts, critically evaluate AI-generated content, and refine outputs to meet brand voice, performance, and quality standards • Ability to balance speed with quality while managing multiple priorities • Excellent communication, collaboration, and organizational skills • Strong understanding of customer psychology and direct-response marketing • Experience in eCommerce is required • Ability to work standard business hours, 9:00am–5:00pm, in ET, CT, MT, or PT time zones • Keep relevant copywriting and marketing certifications up to date
• Fully remote work arrangement • Equal opportunity employment • Reasonable accommodation for individuals with disabilities
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