Paid Social Specialist

🔥 2 minutes ago

🇮🇳 India – Remote

💵 ₹116.7k - ₹166.7k / month

⏰ Full Time

🟢 Junior

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Vida Shoes International

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1973

🏭 Manufacturing

💼 Consulting

👗 Fashion

Manufacturing • Consulting • Fashion

Vida Shoes International is a leading company in the footwear industry, known for its comprehensive approach to enabling brands to achieve their goals. Since 1974, Vida Shoes has offered expertise in transforming a designer's inspiration into a finished product ready for sale. The company operates in various categories including fashion, kids, outdoor & lifestyle, athletic, and men's footwear. With a rich history that began in a parent's basement and expanded globally, Vida Shoes maintains a spirit of unity and individuality across its team. The company is headquartered in New York City, and prides itself on being the most credible name behind many successful shoe brands.

📋 Description

• Provide tactical paid social recommendations and manage paid social media campaigns for clients • Plan, execute, optimize, and report on paid social media efforts with oversight from senior team members • Manage day-to-day campaign trafficking, monitoring, and optimization to meet client KPIs • Execute and optimize comprehensive paid social campaigns within platforms • Traffic campaigns, monitor creative requests and specifications, perform quality assurance, adhere to timelines, and follow paid social best practices • Monitor campaign performance against KPIs and budget parameters, recommending data- and trend-based optimizations • Compile and share routine campaign performance reports with insightful observations and recommended tests • Present recommendations and report results with thoughtful next steps and actions • Communicate with internal and external partners while maintaining professional and collaborative relationships • Stay current with partner offerings, platform enhancements, industry updates, and social trends • Attend internal and external trainings and complete required platform certifications • Train and mentor Associates and other junior team members • Oversee routine budget pacing, complex data fees, and billing administration

🎯 Requirements

• Experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform (X/Twitter, Snapchat, Pinterest, TikTok, Reddit, or LinkedIn) • Thorough knowledge of social platform capabilities and campaign setup for differing objectives • Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.) • Comfortable working closely with peers and internal teams in-person and via email, phone, and video • Strong organizational skills • Ability to multitask in a fast-paced environment • Ability to prepare presentations and share them with internal stakeholders • 1–2 years of experience in a role where paid social media management was a core responsibility • Interest and passion for social media and advertising

🏖️ Benefits

• Attend internal and external trainings • Complete required social platform certifications as needed • Training and mentoring opportunities for junior team members