Senior SEM Specialist

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vSplash

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

🛍️ eCommerce

📣 Marketing

B2B • eCommerce • Marketing

vSplash is a trusted white label digital marketing company, offering a range of digital services including SEO, PPC, web development and design, and content services. The company focuses on helping businesses grow through its tailored marketing solutions.

📋 Description

• Build and manage Google Ads campaigns across Search, Performance Max, and Demand Gen • Run Meta campaigns across Facebook and Instagram for lead generation, retargeting, and traffic • Maintain separate campaign structures, keyword strategies, and bidding logic for India and the US • Create and optimize ad copy for India and U.S. audiences • Own budget allocation across platforms and markets based on performance data • Work with sales to define qualified leads and optimize campaigns toward that definition • Review lead quality feedback and adjust targeting, messaging, and offers • Identify and prioritize segments, keywords, and creatives that generate converting leads • Own conversion tracking across Google Ads, Meta Ads, GA4, and Google Tag Manager • Implement offline conversion imports • Identify and resolve tracking gaps • Use automation and AI-assisted workflows for reporting, analysis, testing, and optimization • Run structured tests on copy, creative, audiences, landing pages, and bid strategies • Manage negative keyword lists and audience exclusions • Produce weekly and monthly reports on spend, leads, and cost-per-lead by market and platform • Collaborate with SEO, content, website, and sales teams • Recommend landing page and conversion improvements based on campaign data

🎯 Requirements

• 5+ years of hands-on experience managing Google Ads and Meta Ads for lead generation • Experience preferably in digital services, SaaS, agencies, or local businesses • Hands-on campaign experience in both India and the US • Proficiency in conversion tracking with Google Tag Manager, GA4, Google Ads conversion actions, Meta Pixel, and Meta CAPI • Ability to write effective ad copy for India and U.S. audiences • Comfortable with CPL analysis and making independent spend decisions • Familiarity with SEO, Local SEO, AEO, GEO, or Google Business Profile • Landing page optimization or CRO background • Experience with Zapier, Make, or Apps Script for workflow automation • CRM familiarity • Google Ads certification • Must-have tool experience: Google Ads Manager, Optmyzr, Meta Ads Manager, Google Tag Manager, Google Sheets + Apps Script, GA4, Meta Pixel + CAPI • Good-to-have tool experience: Zapier / Make, Supermetrics / Porter Metrics, Microsoft Clarity, Looker Studio

🏖️ Benefits

• Full campaign ownership across two markets from day one • Direct visibility into sales outcomes — not just pipeline metrics • Exposure to India and US market dynamics within a single specialist role • Work at the intersection of paid search, local SEO, and AI-driven discovery • Growth path into broader performance marketing and digital acquisition roles within vSplash