Digital Marketing Analyst

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Women in Aviation International

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 1994

💼 Consulting

📦 Logistics

🚀 Aerospace

Consulting • Logistics • Aerospace

Women in Aviation International is the largest nonprofit in the world dedicated to increasing the number of women in all areas of aviation. It provides a platform for networking, mentorship, and professional development through events like the annual Women in Aviation International Conference. The organization offers scholarships, educational resources, and community chapters to support women pursuing careers in aviation and aerospace. With over 20,000 members, it aims to inspire and empower women of all ages to excel in these fields.

📋 Description

• Maintain and refresh Power BI dashboards and recurring reports covering website performance, ecommerce, campaign results, product reviews, digital asset activity, and marketing KPIs. • Track and report web and campaign performance using web analytics and search data, monitoring traffic, conversion, engagement, and audience trends. • Validate data accuracy across sources, identify trends and anomalies, and translate findings into prioritized recommendations. • Manage product review collection across approved ecommerce marketplaces and retailers. • Coordinate review categorization, deduplication, sentiment tagging, issue routing, and reporting. • Execute product, category, landing page, banner, merchandising, and support-copy updates in Adobe Commerce. • Coordinate localization and translations and QA formatting, links, images, metadata, approvals, and translated page elements. • Maintain digital assets, product visuals, metadata, taxonomy, folder structure, naming conventions, permissions, and lifecycle status in Visual SKUs DAM. • Coordinate asset intake, version control, and user requests. • Build, test, schedule, and support Mailchimp campaigns. • Track email performance, prepare campaign reports, identify deliverability or engagement trends, and provide platform support. • Track requests, timelines, deliverables, approvals, and handoffs across digital marketing workstreams. • Support process documentation, quality control, vendor or agency coordination, stakeholder follow-up, and workflow improvement.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Analytics, Communications, Digital Media, or a related field. • 2 to 4 years in marketing analytics, digital marketing operations, ecommerce content, email marketing, DAM administration, or a related marketing support role. • Strong attention to detail, organization, data accuracy, and quality-control mindset. • Hands-on experience building reports or dashboards and working with marketing or web data. • Experience supporting website content, email campaigns, and/or digital asset libraries. • Ability to manage multiple deadlines, translate data into clear insights, and communicate effectively with cross-functional stakeholders. • Demonstrated proficiency in using AI tools to improve productivity, enhance decision-making, automate routine tasks, and support high-quality work. • Willingness to continuously learn emerging AI capabilities and apply them responsibly, accurately, and ethically. • Fluent in English. • Preferred: Experience with Power BI, Google Analytics 4, Google Search Console, Visual SKUs DAM, Adobe Commerce, Mailchimp, ecommerce localization workflows, or product review and sentiment reporting tools. • Preferred: B2B, automotive aftermarket, heavy-duty, industrial, ecommerce, or product-driven marketing experience. • Preferred: Working knowledge of HTML and CSS for editing email templates, landing pages, banners, and ecommerce content, with light front-end QA. • Knowledge of Power BI, web analytics, Microsoft Excel and Office, Visual SKUs DAM, Adobe Commerce, Mailchimp, translation and localization workflows, and product review and sentiment analysis tools.