Contactica
51 - 200 employees
🤝 B2B
👥 B2C
B2B • B2C
Contactica is a leading full-service digital marketing agency based in San Juan, Puerto Rico, with additional headquarters in Medellín, Colombia. The company specializes in delivering comprehensive digital marketing solutions for its clients, leveraging its expertise in various capabilities to effectively serve a diverse range of clients and partners. Contactica is known for its culturally driven approach and diverse team, working to provide innovative and effective marketing strategies.
Paid Media Specialist
Job not on LinkedIn
🔥 7 minutes ago
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Contactica
51 - 200 employees
🤝 B2B
👥 B2C
B2B • B2C
Contactica is a leading full-service digital marketing agency based in San Juan, Puerto Rico, with additional headquarters in Medellín, Colombia. The company specializes in delivering comprehensive digital marketing solutions for its clients, leveraging its expertise in various capabilities to effectively serve a diverse range of clients and partners. Contactica is known for its culturally driven approach and diverse team, working to provide innovative and effective marketing strategies.
📋 Description
• Design, implement, and optimize digital media strategies aligned with client growth objectives. • Identify growth opportunities through user behavior, conversion funnels, and market data. • Plan and execute A/B tests and rapid experiments to validate growth hypotheses. • Develop integrated cross-channel media plans across paid, owned, and earned platforms. • Manage and optimize performance on platforms like Google Ads, Meta Ads, LinkedIn, programmatic, and other media partners. • Collaborate with strategy, creative, and analytics teams to launch data-informed growth initiatives. • Analyze key KPIs and generate actionable insights to continuously improve performance. • Develop and present data-driven media strategies and recommendations to internal and client stakeholders. • Stay up-to-date on growth trends, digital innovations, and algorithm updates. • Maintain a test-and-learn culture while balancing quick wins with long-term strategic bets.
🎯 Requirements
• 2+ years of experience in media planning, performance marketing, or growth roles. • Proven experience running experiments and A/B tests to improve acquisition or conversion. • Strong knowledge of media buying platforms (Google Ads, Meta Ads, LinkedIn Ads, DSPs). • Familiarity with funnel analysis, user acquisition strategies, and retention tactics. • Analytical mindset and ability to draw insights from data using tools like GA4, Looker Studio, Power BI, or BigQuery. • Understanding of SEO, CRO, landing page optimization, and digital user journeys. • Hands-on experience with growth tools (e.g., Hotjar, Optimizely, Unbounce, Zapier). • Strong project management skills and ability to juggle multiple priorities in a fast-paced environment. • Business acumen, creativity, and a strong desire to challenge the norm. • A startup or agile marketing mindset is a big plus.
🏖️ Benefits
• Periodic travel will be required to engage directly with teams and clients, ensuring you have the opportunity to strengthen relationships and foster teamwork. • Regular team get-togethers and strategic off-site meetings are part of our culture to promote synergy, brainstorming, and alignment with our company's vision and goals.
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