Senior Marketing Intelligence Officer

🕒 January 14

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webook.com We're All About Fun

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

🛍️ eCommerce

🌍 Social Impact

eCommerce • Entertainment • Social Impact

webook. com is a platform dedicated to enhancing entertainment experiences through fun and engaging activities. We focus on creating unique opportunities for individuals and groups to connect and enjoy a variety of recreational pursuits, ensuring that fun is at the core of everything we do.

📋 Description

• Lead marketing data strategy by designing dashboards and producing insights. • Collaborate cross-functionally with Performance, CRM, BI, and Regional Marketing teams. • Build and improve real-time dashboards tracking marketing KPIs. • Develop automated reporting frameworks for performance updates. • Forecast user growth and revenue impact using predictive models. • Conduct brand health tracking metrics across regions. • Lead primary research initiatives to inform strategic decisions. • Compile secondary research for positioning and expansion efforts. • Analyze country-specific campaign outcomes with regional marketing leads. • Own the marketing measurement framework linking media investment to outcomes. • Collaborate with CRM and Lifecycle Marketing on conversion rates and churn. • Support performance marketing with audience segmentation insights. • Monitor competitor campaigns and digital presence through benchmarks. • Provide internal training to scale data literacy across marketing.

🎯 Requirements

• 5–7 years of experience in marketing analytics, business intelligence, or data science roles. • Strong experience building dashboards using tools such as Looker Studio, Tableau, Power BI, or similar. • Solid understanding of marketing KPIs and their connection to business outcomes. • Proficiency in SQL, Excel, and at least one statistical tool (e.g., Python, R, SPSS). • Familiarity with marketing platforms (Google Ads, Meta, CRM tools) and their data structures. • Proven track record in applying forecasting and predictive modeling techniques. • Experience with primary and secondary research, including brand tracking and consumer insights. • Exceptional storytelling and communication skills, including executive reporting. • Ability to work cross-functionally with marketing, BI, product, and finance teams. • Fluent in English; Arabic is a plus. • Bachelor’s or Master’s degree in Marketing Analytics, Statistics, Data Science, or a related field.