Senior Analytics Engineer, Marketing

🔥 0 minutes ago

🇺🇦 Ukraine – Remote

⏳ Contract/Temporary

🟠 Senior

📊 Analytics Engineer

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Welltech

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 Series A on 2017-12

Healthcare • Consulting • Marketing

Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

📋 Description

• Partner with Marketing and ad network representatives to improve conversion signals • Assess product and ad platform changes and investigate signal-related performance drops • Design and maintain ad network server-to-server conversion pipelines with support from Data Engineering • Ensure timely, deduplicated, and high-quality signal delivery • Set up and launch integrations with new ad platforms, including conversion signal delivery and reporting data feeds • Manage Google Tag Manager releases across multiple web properties • Implement pixels and conversion events for ad networks • Monitor Meta EMQ, pixel and CAPI diagnostics, deduplication, Google Ads conversion diagnostics, Enhanced Conversions, click ID capture, and offline conversion uploads • Build monitoring and alerts for errors, latency, coverage, and discrepancies • Maintain UTM parameters and campaign naming conventions to ensure correct attribution • Build ad-hoc and monitoring reports for conversion values, bidding performance, signal delivery, and funnel metrics • Define Signal Engineering metrics • Build and maintain custom marketing datasets • Collaborate with Marketing, Product, Data Engineering, and ad platform representatives

🎯 Requirements

• 3+ years of experience in marketing analytics, digital measurement, ad tech, or tracking • Advanced SQL, including window functions, CTEs, performance-aware querying, and data quality checks • Experience working with large data warehouses • Hands-on experience with Google Tag Manager • Experience with visualization tools such as Tableau or Looker; Tableau is the primary BI tool • Proven experience partnering with performance marketing/user acquisition stakeholders • Ability to communicate insights to non-technical audiences • Understanding of browser-side and server-side tracking • Hands-on knowledge of at least one ad platform, including campaign types, bidding strategies, and conversion setup • Solid understanding of marketing metrics • Understanding of GDPR-compliant tracking approaches • Effective written and spoken English communication • Nice to have: mobile attribution and tracking, including SKAdNetwork and an MMP such as AppsFlyer or Adjust • Nice to have: incrementality and holdout testing • Nice to have: Meta Conversions API or Google Data Manager API experience • Nice to have: LTV modeling and calculations, preferably for subscription-based products • Nice to have: Airflow, dbt, or similar data tools

🏖️ Benefits

• Consent option allowing Welltech to retain applicant information for up to 2 years to contact them about relevant job opportunities