Performance Marketing Specialist

Job not on LinkedIn

🔥 1 hour ago

🇪🇬 Egypt – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 20%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Whitecollars

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Whitecollars is a UK-headquartered recruitment consultancy that helps companies hire global, vetted talent on a flat-fee, no-commission model. They source candidates across 35+ countries, use a structured three-layer vetting process, and deliver vetted shortlists with interview insights and video recordings—typically within 7–10 days. Whitecollars offers replacement guarantees of up to 12 months, pay-only-if-you-hire pricing, and services for both employers (flat-fee recruitment for permanent and contract roles) and jobseekers (end-to-end job search support). They operate from London with a MENA branch in Cairo and position themselves as a cost-predictable, faster alternative to traditional recruitment agencies.

📋 Description

• Manage and optimize paid digital acquisition campaigns across Google Ads and Meta Ads, with future expansion into additional channels • Execute search, Performance Max, shopping, brand/non-brand, and remarketing campaigns • Manage Facebook and Instagram prospecting, retargeting, and catalogue campaigns • Monitor spend, CPA/CAC, ROAS, and revenue against approved targets; scale, reduce, or reallocate spend • Optimize bids, targeting, creatives, feeds, landing pages, and campaign structures using statistically meaningful data • Diagnose funnel underperformance across media, creative, audience, product, pricing, website, and tracking • Build scalable campaigns organized by brand/non-brand, category, intent, and funnel stage • Ensure product-feed accuracy and resolve Merchant Center issues with the E-Commerce Specialist • Collaborate with creative and e-commerce teams on creative testing, landing-page optimization, CRM alignment, and audience synchronization • Manage email and WhatsApp CRM campaign execution, audiences, messaging, assets, performance monitoring, and analysis • Maintain measurement across Google Ads, Meta, GA4, and Google Tag Manager; resolve attribution discrepancies • Build and test audiences across new customers, existing customers, and engagement stages • Plan paid-media activity for Ramadan, Eid, Saudi National Day, seasonal launches, and end-of-year campaigns • Monitor daily spend/ROAS/anomalies and conduct weekly performance, creative, and CRO reviews • Prepare regular reports covering spend, revenue, ROAS, CAC, orders, channel/campaign performance, product/category revenue, creative performance, and full-funnel metrics

🎯 Requirements

• 2–4+ years of hands-on performance-marketing experience, with strong Google Ads and Meta Ads expertise • Proven e-commerce advertising experience and strong understanding of ROAS, CAC/CPA, and conversion funnels • Experience with campaign optimization, budget management, and GA4 or equivalent analytics platforms • Experience running email and WhatsApp campaigns, including audience segmentation and performance analysis • Saudi/GCC e-commerce, retail, or home/lifestyle/fashion experience • Google Merchant Center, Performance Max, Demand Gen, and product-feed management experience • Google Tag Manager, Meta Pixel/Conversions API • Snapchat/TikTok advertising experience • Strong understanding of conversion tracking, attribution, UTM tracking, audience segmentation, bidding strategies, and performance reporting is expected • Essential: Google Ads, Meta Ads Manager, GA4, Google Merchant Center, Product-feed tools, Google Sheets/Excel • Preferred: Google Tag Manager, Meta Pixel/Conversions API, Looker Studio, Search Console