Whitecollars
11 - 50 employees
Founded 2018
🎯 Recruiter
🤝 B2B
Recruitment • B2B
Whitecollars is a global HR consulting and recruitment agency that provides flat-fee, full-service recruitment and tailored HR solutions for startups and SMEs. They offer permanent, contract, local and international recruitment services, HR consulting, and pricing packages, backed by certified consultants and a remote global team familiar with local employment laws. The company emphasizes cost-effective, results-driven hiring, client testimonials, and warns about fraudulent third-party solicitations impersonating their brand.
Senior Media Buyer – Part-time
🕒 February 26
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Whitecollars
11 - 50 employees
Founded 2018
🎯 Recruiter
🤝 B2B
Recruitment • B2B
Whitecollars is a global HR consulting and recruitment agency that provides flat-fee, full-service recruitment and tailored HR solutions for startups and SMEs. They offer permanent, contract, local and international recruitment services, HR consulting, and pricing packages, backed by certified consultants and a remote global team familiar with local employment laws. The company emphasizes cost-effective, results-driven hiring, client testimonials, and warns about fraudulent third-party solicitations impersonating their brand.
📋 Description
• Lead full strategy, setup, and daily execution across Meta and Snapchat, including campaign architecture, audience targeting, bidding, and creative deployment tailored to GCC consumers. • Develop and execute weekly/monthly scaling plans, balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches. • Proactively manage ad fatigue through rotation, refresh, and performance monitoring to maintain stable, long-term results. • Optimize blended channel metrics (CAC, MER) while ensuring healthy contribution margins at scale. • Design and implement a structured creative testing framework covering angles, hooks, formats (video, static, carousel), UGC vs. produced, and rapid iterations. • Analyze performance data to deliver precise, actionable creative briefs and instructions to our in-house video editor (e.g., hook structure, pacing, proof elements, CTA placement). • Maintain a live content pipeline, testing calendar, iteration backlog, and documentation of key learnings to inform weekly optimizations. • Leverage AI tools to accelerate idea generation, concept variations, and quick mockups for faster testing cycles. • Build and own a comprehensive 60-day launch roadmap, including phased budget ramps, KPI milestones (e.g., early CPA targets, winner identification thresholds), and scaling triggers. • Ensure full tracking readiness (pixel/events, attribution setup) and account hygiene before go-live. • Lead rapid early testing to identify high-performing creatives and audiences, then transition to aggressive profitable scaling. • Document the entire process into a repeatable launch playbook for future brand expansions.
🎯 Requirements
• Extensive hands-on expertise in media buying on both Meta Ads Manager and Snapchat Ads (mandatory; GCC/MENA experience strongly preferred) • Proven track record scaling DTC beauty, cosmetics, hair, or fashion brands with high AOV • Deep unit economics mindset: fluency in CAC, MER, LTV:CAC ratios, contribution margin, and payback period for informed scaling decisions • Strong creative leadership: ability to translate data into specific creative direction, run structured testing, and document/iterate learnings systematically • Organized operator with excellent planning, prioritization, KPI tracking, and weekly reporting skills • Proficiency using AI for creative ideation/concepts (e.g., Midjourney, ChatGPT for hooks/angles) • Results-oriented, calm under pressure (seasonal volatility), collaborative with creative teams, data-driven decision-maker. • Bachelor's degree in Marketing, Business, or related field (or equivalent experience) • 5+ years of hands-on paid media experience, with at least 3 years focused on Meta + Snapchat in DTC/e-commerce. • Demonstrated success scaling DTC beauty/cosmetics/hair brands. • Strong preference for GCC/Middle East market experience due to cultural nuances, language (Arabic/English), and seasonal peaks (Ramadan, Eid, White Friday/Black Friday).
🏖️ Benefits
• Fully remote (GCC time zone alignment required for meetings and live optimizations) • Part-time (with potential to become full-time) • Opportunity to shape multiple brands in a fast-moving beauty space with strong in-house creative support
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