Senior Creative Strategist – Social & Performance

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WONGDOODY

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📦 Logistics

🏥 Healthcare

Consulting • Logistics • Healthcare

WONGDOODY is an agency that prides itself on delivering both incredible creative experiences and credible business results. With a global presence across North America, Europe, India, and Asia Pacific, they specialize in future-proof marketing, experience design, and immersive experiences. Their work is characterized by innovative strategies in brand communication and collaborations with notable clients like the Financial Times and Infosys. The agency aims to build connections in data-driven workplaces and offers insights through webinars and conversations with leaders.

📋 Description

• You develop social media strategies and campaign concepts for dm-drogerie markt — both cross-channel and platform-specific. • You derive concrete social measures, formats and content approaches from brand, audience and business objectives. • You develop channel-specific strategies for Instagram, TikTok, Pinterest and LinkedIn. • You analyze performance data, KPIs and platform mechanics and identify optimization opportunities and actionable recommendations. • You monitor algorithms, new features, trends and user behavior and assess their relevance for dm’s social communications. • You develop data-driven recommendations for content, community management, creator collaborations and paid social. • You work closely with strategy/concept, design and account management teams. • You support workshops, client presentations and strategic pitches and present recommendations. • You accompany projects from strategy through implementation and ensure alignment of activities with objectives.

🎯 Requirements

• At least 5 years of experience in social media strategy, digital strategy or communications strategy — ideally within an agency environment. • Understanding of social media as a data-driven ecosystem with algorithms and platform logics. • Ability to derive strategic recommendations and creative initiatives from KPIs, insights and audience analyses. • Ability to independently develop channel- and audience-specific social strategies and to integrate organic, creator and paid initiatives. • Knowledge of relevant metrics across the customer journey. • Strong instinct for content, trends and formats and the ability to translate strategic thinking into concrete ideas. • Analytical, structured and conceptual working style with an appreciation for creativity and brand impact. • Confident presence and the ability to present complex topics clearly. • Experience with social analytics, listening or reporting tools is a plus. • Excellent German language skills, spoken and written; English is an advantage.

🏖️ Benefits

• Flexible working hours • Work from wherever suits you — at home or in the office, whichever you prefer • Work for strong brands and clients we believe in • Subsidy for Urban Sports Club membership • Employee perks & discounts via Corporate Benefits • Open-minded and friendly people across all teams