Marketing Manager

Job not on LinkedIn

🔥 14 minutes ago

🌐 Argentina, Chile, +3 more countries – Remote

🇦🇷 Argentina – Remote 🇨🇱 Chile – Remote 🇲🇽 Mexico – Remote 🇨🇴 Colombia – Remote 🇵🇪 Peru – Remote

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Workana

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

👥 HR Tech

🏪 Marketplace

🎯 Recruiter

💰 Series C on 2024-02

HR Tech • Marketplace • Recruitment

Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.

📋 Description

• Lead qualified demand generation initiatives across US and LATAM markets. • Identify target audiences, understand where they spend time, and test acquisition channels to generate relevant commercial conversations. • Own lead generation goals with a focus on quality, conversion, and pipeline impact. • Create and distribute strong content across LinkedIn, email, partnerships, communities, events, and customer stories. • Turn business ideas, market trends, customer stories, and leadership perspectives into clear, simple, and compelling content. • Support sales with outbound campaigns, messaging, prospect research, email sequences, and reactivation initiatives. • Help maximize the value of events, dinners, conferences, and in-person activations through attendee targeting, pre-event engagement, and post-event follow-up. • Analyze lead sources, channel performance, funnel conversion, and drop-off points to guide marketing decisions. • Work closely with the C-level team to test new ideas, refine positioning, and build a repeatable growth engine.

🎯 Requirements

• 3 to 6 years of B2B growth marketing experience. • Proven track record personally generating qualified leads, not only managing marketing plans. • Strong experience with lead generation, content distribution, and storytelling. • Ability to explain which channels worked, what was tested, and how marketing efforts became sales pipeline. • Excellent writing and communication skills, with the ability to turn rough ideas into clear and compelling content quickly. • Comfortable working independently in a startup environment where the playbook is still being built. • Strong analytical mindset, with the ability to make decisions based on data without waiting for perfect dashboards. • Experience selling or marketing to HR, Engineering, Product, Sales, Customer Success, or senior business decision makers. • Experience in staffing, talent, SaaS, professional services, or B2B marketplaces is a strong plus. • Experience targeting US and LATAM companies is a plus.

🏖️ Benefits

• Unlimited PTO. • Competitive compensation in USD. • Fully remote work. • Direct access to the leadership team. • Strong visibility into the commercial performance of the business. • A differentiated product and a large existing talent ecosystem. • Autonomy to test ideas and build the growth engine. • Fast-moving environment where good ideas can be tested quickly. • Career growth with international exposure and dynamic projects.