Workana
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
SEO Copywriter
Job not on LinkedIn
🔥 0 minutes ago
🗣️🇪🇸 Spanish Required
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Workana
51 - 200 employees
Founded 2012
👥 HR Tech
🏪 Marketplace
🎯 Recruiter
💰 Series C on 2024-02
HR Tech • Marketplace • Recruitment
Workana is a leading platform in Latin America that connects businesses with remote talent across various disciplines. With over a decade in the market, Workana specializes in providing businesses with pre-selected and certified developers and freelancers for specific time periods or project-based tasks. The platform supports hiring in diverse fields such as IT & Programming, Design & Multimedia, Writing & Translation, and more, offering payment flexibility in local currencies or USD. Workana ensures satisfaction with protected payments and a satisfaction guarantee, aiming to grow businesses quickly and sustainably by leveraging the best remote talent available.
📋 Description
• Crear contenido optimizado para SEO (blogs, landing pages, artículos, guías, etc.) alineado a la estrategia de inbound marketing. • Realizar investigación de palabras clave y análisis de tendencias de búsqueda. • Optimizar contenido existente para mejorar su posicionamiento en buscadores. • Colaborar con equipos de diseño y marketing para desarrollar contenido atractivo y de alto impacto. • Asegurar la coherencia del tono de voz de la marca en todos los contenidos. • Analizar el rendimiento del contenido (tráfico, ranking, conversión) y proponer mejoras continuas. • Implementar buenas prácticas de SEO on-page (meta tags, headings, interlinking, etc.).
🎯 Requirements
• Experiencia previa como SEO Copywriter, Content Writer o rol similar. • Conocimiento sólido de SEO (on-page y básico de off-page). • Experiencia utilizando herramientas como Google Analytics, Search Console, SEMrush, Ahrefs o similares. • Excelente redacción y ortografía en español (inglés es un plus). • Capacidad para interpretar datos y convertir insights en acciones de contenido. • Organización y capacidad para manejar múltiples proyectos simultáneamente. • **Deseable** • Experiencia en empresas SaaS o tecnología. • Conocimiento en inbound marketing y automatización. • Experiencia trabajando con CMS (WordPress u otros). • Nivel intermedio/avanzado de inglés.
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