Head of Growth – B2B Demand Lead

🕒 January 5

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Workanova

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51 - 200 employees

Founded 2014

Workanova is a BPO customer support specialist providing outstanding player care, sales, technical support, and back-office services to iGaming brands.

📋 Description

• Own and run a demand generation engine that consistently drives qualified meetings with iGaming decision-makers (Head of CX / Player Support, COO, Head of Ops) • Drive delivery through a small execution team (freelancers/agency) • Launch and optimize Google Search campaigns (high-intent keywords) • Set weekly targets and run weekly optimization cycles • Participate in HR interviews to help select and onboard the right people/contractors for execution

🎯 Requirements

• Proven B2B demand gen experience in iGaming (operator or supplier side) • Track record of generating pipeline (booked calls / SQLs) — not just awareness • Strong understanding of Google Search intent , landing pages, and conversion optimization • Able to manage execution via contractors/agencies and ship weekly • Comfortable with GA4/GTM basics + CRM workflows (HubSpot preferred)

🏖️ Benefits

• Competitive monthly salary with attractive commission structure • Top-tier training provided by industry-leading experts • Opportunity to grow within a fast-expanding international company • Positive and supportive team environment • Comfortable office space in central Belgrade • Happy hour • Private healthcare plan