Xeropan
11 - 50 employees
📚 Education
🛍️ eCommerce
💰 Non Equity Assistance on 2020-12
Education • eCommerce
Xeropan is an award-winning language learning platform that offers interactive and fun language lessons for learners of all levels. With over 2 million satisfied users, Xeropan provides free language learning specifically for Hungarian primary and secondary school students through the KRÉTA IFM initiative. Offering lessons in languages such as English, German, Spanish, French, and Hungarian, Xeropan uses mobile and desktop platforms to teach vocabulary, grammar, and speaking through a wide variety of exercises and tasks. It also provides specialized language courses in fields like Business, Legal, Medical, and IT English. The platform offers a comprehensive language learning experience that is easy to integrate into daily routines, complete with progress tracking, competitive exercises, and certification upon course completion.
App Store Optimization Manager – Organic Growth
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🔥 0 minutes ago
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Xeropan
11 - 50 employees
📚 Education
🛍️ eCommerce
💰 Non Equity Assistance on 2020-12
Education • eCommerce
Xeropan is an award-winning language learning platform that offers interactive and fun language lessons for learners of all levels. With over 2 million satisfied users, Xeropan provides free language learning specifically for Hungarian primary and secondary school students through the KRÉTA IFM initiative. Offering lessons in languages such as English, German, Spanish, French, and Hungarian, Xeropan uses mobile and desktop platforms to teach vocabulary, grammar, and speaking through a wide variety of exercises and tasks. It also provides specialized language courses in fields like Business, Legal, Medical, and IT English. The platform offers a comprehensive language learning experience that is easy to integrate into daily routines, complete with progress tracking, competitive exercises, and certification upon course completion.
📋 Description
• Own keyword research, mapping, and prioritisation across all live locales on Google Play and the App Store • Manage indexable metadata including Play title, descriptions, App Store name, subtitle, and keyword field • Build and maintain keyword-to-ranking-to-install reporting • Run Store Listing Experiments, Product Page Optimization, and Custom Product Pages tests • Own creative briefs for icons, screenshots, and preview videos • Build and target Custom Store Listings and Custom Product Pages for distinct search and campaign intents • Coordinate native-quality copy across 21 locales • Manage ratings, review velocity, review sentiment, Android vitals, and store policy risks • Partner with Product and Engineering on activation and retention metrics affecting store ranking algorithms • Quantify the cost of poor activation and retention to organic growth and advocate for improvements • Work with the paid agency partner on ASO-adjacent initiatives
🎯 Requirements
• 3+ years of hands-on ASO ownership for a consumer mobile app • Experience with at least one app at meaningful scale: 100k+ installs/year or equivalent • Fluency with Google Play Console and App Store Connect • Experience running experiments, interpreting confidence intervals, and distinguishing noise from meaningful results • Working knowledge of a professional ASO toolset such as AppTweak, Sensor Tower, data.ai, Asodesk, or MobileAction • Ability to pull, join, and interrogate install, conversion, and retention data independently • Statistical literacy sufficient to evaluate store listing tests • Multi-locale experience, including markets the candidate may not personally speak • Method for judging copy quality across multilingual markets • Business-level English • Nice to have: experience in education, edtech, or subscription-based consumer apps • Nice to have: familiarity with MMP attribution, specifically Singular • Nice to have: Hungarian or experience with CEE markets • Nice to have: understanding of the trial-to-paid subscription funnel and store traffic quality
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