Marketing Specialist

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🔥 26 minutes ago

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Yodo1 Games

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🎮 Gaming

🤝 B2B

💰 $11M Series B - Yodo1 on 2013-12

Gaming • B2B

Yodo1 is a games publishing and growth partner that helps indie and solo mobile game developers scale, monetize, and publish games — originally focusing on China and now operating worldwide. Founded in 2011 by industry veterans, Yodo1 pairs publishing expertise, marketing, localization and growth technologies to accelerate game performance; notable partnerships include titles such as Rodeo Stampede, Transformers: Earth Wars, and Crossy Road. The company positions itself as a B2B partner for studios, offering services across publishing, monetization, user acquisition and China market entry while combining industry experience with analytics-driven tools.

📋 Description

• Support the execution of high-impact, multi-channel marketing campaigns. • Plan and execute integrated marketing campaigns supporting BiG's licensing initiatives and strategic partnerships. • Own BiG's marketing communications across China while supporting global campaigns and international audiences. • Create and manage marketing calendars, campaign timelines, and content schedules. • Build and maintain landing pages using WordPress or Webflow. • Manage HubSpot CRM, email campaigns, lead nurturing workflows, and reporting. • Execute lead generation campaigns that support business development efforts. • Coordinate webinar promotion, event marketing, ChinaJoy, Gamescom, GDC, and other industry activities. • Develop social media content across LinkedIn, WeChat, and other relevant channels. • Support PR announcements, case studies, partnership launches, and customer success stories. • Track campaign performance and recommend optimizations using data and analytics.

🎯 Requirements

• 3+ years of experience in B2B marketing, SaaS, gaming, licensing, or technology. • Hands-on experience with HubSpot CRM, Marketing Hub, email automation, and reporting. • Experience managing digital marketing campaigns from planning, content creation through to execution. • Experience building and editing websites using WordPress, Webflow, or similar CMS platforms. • Strong project management skills with the ability to independently own multiple initiatives. • Excellent written and verbal communication skills in English. • Native proficiency in Chinese (Mandarin) is highly preferred. • Experience working with globally distributed teams. • Strong analytical mindset with the ability to measure and optimize campaign performance. • Passion for gaming, entertainment and emerging technologies.

🏖️ Benefits

• We pay based on qualifications, experience, and fit for the role. • We provide an allowance to purchase your own device or equipment and offer variable compensation through our annual bonus program. • Work from anywhere in the world, travel when and where you like, get paid in your currency of choice, and enjoy flexible hours and unlimited paid time off. • Work with an energetic, fast-learning, supportive, and diverse team of Yodies across six continents and 30+ countries who share and support new ideas and get things done.