CRM Technical Expert, f/m/d

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🕒 June 12

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ZEAL Network SE

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1999

🛍️ eCommerce

🎲 Gambling

💳 Fintech

eCommerce • Gambling • Fintech

ZEAL Network SE is the leading German online provider for lottery products, founded in 1999. The company focuses on innovating and enhancing the lottery industry while expanding its market leadership. ZEAL operates multiple brands, including LOTTO24 and Tipp24, which facilitate online lottery ticket purchasing and brokerage services. Additionally, ZEAL Ventures invests in lottery-related startups, further diversifying its portfolio and contributing to market advancements.

📋 Description

• Creation, implementation, and optimization of automated email marketing campaigns, using SQL-based segmentation and audience selection to improve engagement and conversion. • Creation, layout, and optimization of newsletters and email templates using HTML/CSS, ensuring responsive design and compatibility across major email clients. • Support the development and maintenance of automated database processes, including SQL-based data loading and system synchronization workflows. • Execution and monitoring of email marketing campaigns, including the creation of briefings and copy, the development of HTML-based email templates, the setup of customer journeys, the definition of audience segments, and the planning and execution of A/B tests to optimize campaign performance. • Monitoring, testing, and performance reporting of CRM campaigns to ensure continuous optimization and improved results. • Contribute to the definition of promotional offers and campaigns, supporting their implementation and communication through CRM channels to maximize engagement and conversion.

🎯 Requirements

• At least 5 years’ experience in managing CRM online. • Strong knowledge of CRM platforms and marketing automation tools (Selligent, Salesforce, HubSpot, or similar). • Advanced knowledge of SQL, HTML, and CSS. • Strong analytical mindset with the ability to interpret data and contribute to strategy development and innovative ideas. • Experience in managing large databases, including data organization, segmentation, data quality control, and the efficient handling of large volumes of customer information to support CRM campaigns and marketing automation processes. • Professional level management of Excel and internal tools: Jira, Confluence, Slack… • Excellent communication skills and proficient in English and Spanish. • Nice to have: Experience working with Python.

🏖️ Benefits

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company. • A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact. • Ongoing personal growth, supported by an annual development budget of €1,500 to invest in your professional development. • Trust and autonomy, no micromanagement, just confidence in your ability to deliver and excel. • Flexible work options with a hybrid setup focused on results. • Unlimited vacation days in addition to your yearly 25-day vacation allowance, plus days off on your birthday and 24th and 31st December. • Opportunity for workations abroad using our WorkFlex tool. • Remote work monthly allowance of €47,20. • Gym benefit, with a company contribution of up to €40 per month. • Quarterly company events, along with regular team activities and informal gatherings