Marketing Manager – Italy

Job not on LinkedIn

🔥 1 minute ago

🇮🇹 Italy – Remote

💵 €75k - €90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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ZOLL Medical Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🏥 Healthcare

🎖️ Defense

📦 Logistics

Healthcare • Defense • Logistics

ZOLL Medical Corporation is a prominent manufacturer of medical devices and related software solutions, dedicated to empowering healthcare professionals, emergency responders, and military personnel to deliver life-saving care and improve patient outcomes. The company provides advanced products such as automated external defibrillators (AEDs), monitors, defibrillators, automated CPR machines, ventilators, and more, alongside an array of software solutions that enhance the performance of healthcare and emergency services. ZOLL is committed to innovation in areas like cardiac resuscitation, temperature management, and sleep apnea, while also offering comprehensive training and support services to ensure optimal utilization of its devices. Proudly supporting communities with tools that enhance public and non-acute care, ZOLL aids in every moment of response and rescue, affirming its mission to aid in saving lives.

📋 Description

• Develop and execute the local marketing strategy in line with the ZOLL CMS Italian operating plan • Assess market opportunities and define business needs • Collaborate with functional groups to develop and execute marketing plans that increase LifeVest therapy penetration • Collaborate with the Italian field organization to align strategy and support tactical execution of marketing programs with field sales teams • Collaborate with the EMEA Medical Education team • Identify and develop KOL customer relationships • Deploy programs supporting LifeVest product adoption and ZOLL brand development • Provide input and support to strategies expanding market penetration and increasing therapy access across the region • Provide input on broader EMEA commercial strategy and upstream feedback to global marketing and product development teams • Manage LifeVest marketing and product management in Italy with local geographical sales leadership • Support market analysis and customer segmentation with associated KPIs • Adapt EMEA marketing collateral to local clinical indications and market segments • Design and execute messaging, promotional materials, sales tools and proof sources • Support the field sales organization, including Territory Managers, sales agents and distributors • Collaborate with reimbursement and market access colleagues to identify evidence requirements for improved access in Italy • Support program-specific evidence generation plans • Provide product, competitive and clinical data analyses to the sales force • Support training events with different selling organizations • Collaborate with the professional relations group on programs increasing ZOLL brand recognition and clinical presence • Design and implement promotional programs with sales leadership • Analyze customer satisfaction data to improve marketing and product strategies • Foster relationships with key clinical individuals and organizations • Perform other duties assigned by marketing and sales management

🎯 Requirements

• Minimum of 5+ years of experience in medical device or pharmaceutical marketing required • 3+ years of experience in a marketing or field sales position • Excellent analytical, strategic thinking and problem-solving skills • Strong verbal and written communication skills • Well-honed interpersonal and leadership skills • Ability to interpret and convey clinical data • Independent thinking and a high level of initiative • Ability to interact well with physician, customers, and key opinion leaders • Strong project management skills • Ability to work within a fast paced, high visibility role • Fluent in written and spoken English language • Ability to work within a Matrix environment, proactively collaborating with different functional groups • Ability to read, comprehend and correspond in English language • Ability to effectively present information in one-on-one and small group situations • Ability to manage market models and budgets • Proactive approach to interpreting instructions furnished in written, oral, or diagram form • Ability to constructively deal with problems and make appropriate judgment calls • Prior product management experience a benefit but not mandatory • Experience within the cardiac care healthcare arena a benefit but not mandatory

🏖️ Benefits

• Approximately 30% travel • Some weekends required for this position • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions