PPC Specialist

Stelle nicht auf LinkedIn

🕒 vor 1 Monat

🇮🇳 Indien – Remote

💵 $4 / Stunde

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

📈 Performance-Marketing-Manager

👻 Geisterscore 26%

infoinfo

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Safe Rescue

Safe Rescue

51 - 200 Mitarbeiter

Gegründet 2012

🏥 Gesundheitswesen

💼 Beratung

📦 Logistik

Healthcare • Consulting • Logistics

Safe Rescue ist ein umfassender Dienstleister, der Unternehmen mit wesentlichen Lösungen im Bereich Kundensupport, digitales Marketing, Website-Entwicklung, CRM-Implementierung, Datenanalysen, SEO, Projektmanagement und Lead-Generierung unterstützt. Das Unternehmen konzentriert sich darauf, wirkungsvolle Strategien zu entwickeln, die das Engagement und die Effizienz seiner Kunden fördern, und schafft dabei eine dynamische Arbeitsumgebung, die persönliches und berufliches Wachstum fördert.

Beschreibung

• Plan, build, launch, and manage full-funnel Meta advertising campaigns for U.S.-based home service businesses • Develop strategies covering targeting, campaign structure, budgets, bidding, creative direction, offers, and lead-generation objectives • Manage and optimize campaigns for HVAC, plumbing, roofing, electrical, landscaping, pest control, remodeling, painting, cleaning, construction, and other residential services • Analyze CPL, qualified lead rate, CAC, ROAS, conversion rate, frequency, CTR, CPM, and attribution data • Optimize for lead quality and downstream sales performance, not only lead volume • Work with CRM and sales teams to identify campaigns, audiences, creatives, and offers producing qualified customers • Design and execute A/B tests across creatives, audiences, offers, copy, landing pages, and campaign structures • Brief and collaborate with creative teams on hooks, angles, offers, video concepts, images, copy, and calls to action • Manage significant advertising budgets and scale winning campaigns while maintaining target CPL and lead quality • Implement and monitor Meta Pixel, Conversions API, events, tracking, and attribution • Identify campaign inefficiencies, troubleshoot tracking issues, and develop data-backed growth strategies • Prepare clear, actionable performance reports for clients and/or internal stakeholders • Stay current with Meta Ads platform updates, Advantage+ solutions, attribution changes, and emerging paid-social strategies

🎯 Anforderungen

• Proven, hands-on experience managing Meta Ads campaigns for U.S.-based home service businesses; mandatory and non-negotiable • 4+ years of hands-on experience managing Meta Ads campaigns • Proven experience generating leads for U.S.-based businesses • Strong understanding of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling • Experience managing multiple Meta Ads accounts simultaneously, preferably within a performance marketing or digital marketing agency • Ability to demonstrate actual Meta advertising work from U.S. home service campaigns personally managed or directly worked on • Ability to provide 2–5 examples of Meta ad creatives from U.S. home service campaigns • Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns • Strong understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement • Experience with Meta Lead Ads and Instant Forms • Experience with CRM platforms such as GoHighLevel, HubSpot, or Salesforce • Working knowledge of Google Analytics 4 (GA4) and landing-page CRO best practices • Meta Blueprint Certification required • Proficiency in Excel or Google Sheets for campaign reporting and analysis • Excellent written and verbal English communication skills • Comfortable working Pacific Standard Time (PST) business hours • Reliable computer/laptop meeting specified processor, RAM, storage, and graphics requirements • Minimum 12 GB RAM, 128 GB SSD or higher, and 2 GB graphics memory • Internet with jitter below 10ms, latency below 160ms, upload above 25 Mbps, and download above 40 Mbps • LAN-cabled internet required • Reliable power backup sustaining a minimum of 8 hours • Secondary internet meeting specified jitter, latency, upload, and download requirements • Application must include an updated resume/CV with shareable links to relevant Meta ad creative samples • Application must include experience summary covering industries, duration, role, objectives, and shareable results • Applicants must have permission to share submitted materials and remove confidential, proprietary, or personally identifiable client information where necessary

🏖️ Vorteile

• Remote work • Full-time position • Noise-free workspace requirement • Reliable computer/laptop requirement • Stable high-speed internet connection • Backup internet/power solution • LAN-cabled internet • Reliable power backup capable of sustaining a full 8-hour shift

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