Senior Ad Operations Strategist

🕒 vor 3 Tagen

🌵 Arizona, California, +26 weitere Bundesländer – Remote

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💵 $85.000 - $95.000 / Jahr

⏰ Vollzeit

🟠 Senior

⚙️ Operations

👻 Geisterscore 0%

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🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of 829 Studios

829 Studios

201 - 500 Mitarbeiter

GegrĂźndet 2007

📣 Marketing

🤝 B2B

🤖 Künstliche Intelligenz

💰 Series unknown im 2021-09

Marketing • B2B • Artificial Intelligence

829 Studios ist eine leistungsorientierte Full-Service-Agentur für digitales Marketing und Markenerlebnis. Sie bieten umfassende Dienstleistungen, einschließlich Performance-Marketing (bezahlte Suche, bezahlte und organische soziale Medien, programmatisch & CTV, Retail-Media, Affiliate), SEO, Marketing-Automatisierung, Conversion-Rate-Optimierung, Markenstrategie, Web- und digitale Produktgestaltung, PR und Krisenkommunikation, Influencer-Kampagnen sowie KI & Analytik (Datenengineering, BI, KI/ML). Das Unternehmen legt einen Schwerpunkt auf einen technologieorientierten Ansatz mit proprietären Plattformen (Apollo-Performance-Software und Analysesysteme) sowie Integrationen mit wichtigen Anzeige-, Analyse-, CMS- und Marketing-Automatisierungsplattformen, um messbares Wachstum für Kunden in den Bereichen B2B/Unternehmen, E-Commerce, Einzelhandel, Hochschulbildung und anderen Branchen zu fördern.

Beschreibung

• Own end-to-end conversion tracking for Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and other paid media platforms • Deploy pixels and tags, enhanced conversions, Conversions API integrations, and offline conversion imports • Lead Google Tag Manager architecture across web and server containers • Design and implement server-side tagging in GTM • Author data layer specifications and configure custom event tracking, including ecommerce schemas • Ensure accurate tracking in GA4, ad platforms, and CRM environments through QA and testing • Own agency QA standards for tag and event implementation across websites, landing pages, and media campaigns • Debug and resolve tracking issues using platform and browser diagnostic tools • Implement and validate Google Consent Mode v2 and consent-aware tag firing • Maintain tracking documentation, event taxonomies, naming conventions, and standardized UTM structures • Govern data quality and privacy in the tag layer, including PII redaction and consent-state behavior • Define standard versus additional-scope conversion tracking work • Support Client Services with estimating and pricing additional technical tracking work • Contribute tracking assessments to audits, pre-sale diligence, and new business pitches • Turn recurring tracking work into documented, repeatable processes • Translate marketing measurement goals into technical tracking requirements • Lead technical conversations with client developers and stakeholders • Support campaign launches with tag setup, testing, and sign-off • Mentor strategists and analysts and create internal enablement documentation • Build visual dashboards or collaborate with analytics on funnel performance and attribution insights

🎯 Anforderungen

• 6+ years of experience in ad operations, digital analytics, or conversion tracking • Track record of owning complex implementations end to end • Expert-level command of Google Tag Manager across web and server containers • Experience with custom templates, custom JavaScript variables, lookup and RegEx tables, trigger groups, consent initialization, tag sequencing, workspaces, environments, versioning, and container import and export • Expert-level GA4 implementation experience, including custom events and dimensions, cross-domain measurement, Measurement Protocol, and attribution settings • Deep knowledge of major ad platforms and tagging requirements, including enhanced conversions, Conversions API, UET, and offline conversion imports • Hands-on server-side tagging experience, including clients, transformations, and first-party data collection • Strong understanding of browser-based tracking, cookies, consent, and attribution principles • Knowledge of Google Consent Mode v2 and privacy changes affecting measurement • Mastery of GTM preview mode, Google Tag Assistant, Chrome DevTools, and Meta Pixel Helper • Ability to write and modify JavaScript for custom tagging, data layer work, and enhanced ecommerce tracking • Ability to author data layer specifications for developers • Experience integrating tracking with CRMs or MAPs such as HubSpot, Salesforce, or Marketo • Working knowledge of consent management platforms such as OneTrust, Cookiebot, or Ketch • Understanding of privacy compliance considerations • Experience scoping and estimating technical tracking work • Ability to explain technical trade-offs to non-technical stakeholders • Exceptional attention to detail and documentation skills • Ability to mentor others • Must be legally authorized to work in the United States

🏖️ Vorteile

• Option to work at the office in Boston or remotely from eligible states • Generous paid vacation benefits increasing each year • 14 Company Holidays • Summer Fridays from Memorial Day through Labor Day • 401K plan with 4% Safe Harbor employer match after one year of employment • Financial literacy services through the retirement provider • No-cost life insurance coverage • Short Term Disability Benefit • Healthcare plans with 80% employer coverage for medical and dental premiums • 100% employer coverage for vision • FSA program option • Commuter benefits with pre-tax funds and savings of up to 40% per year in transportation expenses • Monthly team-led webinars • Exclusive 829-cohort based learning • Digital course platforms • Funding opportunities to attend national conferences and events

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