Associate Director, Regional Marketing – Mid-Atlantic Region

🕒 vor 1 Monat

🏈 Ohio, Maryland, +2 weitere Bundesländer – Remote

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⏰ Vollzeit

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of ADC Therapeutics

ADC Therapeutics

201 - 500 Mitarbeiter

🧬 Biotechnologie

🏥 Gesundheitswesen

💊 Pharmazie

Biotechnology • Healthcare • Pharmaceuticals

ADC Therapeutics ist ein weltweit führendes Unternehmen im kommerziellen Stadium im Bereich der Antikörper-Wirkstoff-Konjugate (ADCs).

Beschreibung

• Lead and execute regional marketing plans • Work with the Agency of Record and home office to develop and execute regional marketing plans, including asset deployment, media execution, geo-targeting, and congress planning • Identify, monitor, and report key performance metrics for the region • Align with cross-functional matrix teams on local account planning • Identify local and regional HCPs for commercial projects, webcasts, videos, promotional materials, and training opportunities • Identify, develop, and engage local and regional hematology/oncology thought leaders and KOLs • Map regional thought-leader influence and support regional account-plan development and execution • Develop and execute regional advisory boards and third-party programs • Identify and develop HCPs for the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease-state programs • Attend key regional and national conferences, meet thought leaders and customers, and gather competitive insights • Coordinate company presence onsite with field leadership • Arrange meetings with thought leaders and company leadership • Collaborate with Digital Marketing on geotargeting and advertising opportunities • Gather insights for headquarters and field leadership • Collaborate with headquarters, field commercial and medical teams, and Clinical Development on KOL coordination and role boundaries • Monitor the lymphoma treater landscape and relevant external competitor events and data • Coordinate and execute local Patient Advocacy events with Patient Marketing, Corporate Communications, and Sales • Manage agency partnerships and ensure appropriate budget allocation with the Regional Marketing Lead • Perform other duties as assigned

🎯 Anforderungen

• Bachelor’s Degree required • 5 or more years' work experience required in the pharmaceutical or biotech industry • Experience in hematology and oncology, including academic settings • Product launch experience in hematology or oncology • At least 2 years' previous direct experience with hematology thought leaders (physician and nurse) • Demonstrated access to academic and key institutions • 2 years of experience in marketing/agency or another related in-house commercial role • 2+ years previous field sales or market access leadership experience in the pharmaceutical or biotech industry is preferred • Proven and thorough knowledge of commercial issues associated with highly competitive hematology/oncology therapeutic areas is preferred • Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking skills • Comfort understanding and explaining complex clinical data and disease state information with internal stakeholders and external customers • Proven track record for consistently meeting or exceeding qualitative and/or quantitative goals • Experience developing strategy and executing tactics with oversight or direct management of budget • 40–50% domestic travel required • Health care certification/qualification (e.g. RN, RPh, other) is preferred

🏖️ Vorteile

• Flexible work environment • Affirmative Action/EEO commitment • Inclusive, professional, and respectful work environment • Employees empowered for success

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