Senior Manager, ABM Demand Generation

🕒 vor 2 Monaten

☕ Washington – Remote

☕ Washington – Remote

💵 $121.400 - $202.400 / Jahr

⏰ Vollzeit

🟠 Senior

📈 Performance-Marketing-Manager

Jetzt Bewerben

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Arc XP

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201 - 500 Mitarbeiter

📱 Medien

🤖 Künstliche Intelligenz

☁️ SaaS

Media • Artificial Intelligence • SaaS

Arc XP ist eine Inhaltsplattform und ein Betriebssystem, das für ambitionierte Medienunternehmen entwickelt wurde und einen KI-gestützten Motor für Medienwachstum bietet. Es stellt fortschrittliche Werkzeuge für Inhaltsoperationen, Workflow-Automatisierung und Publikumsengagement bereit, sodass Unternehmen ihre Inhaltsstrategien innovieren und personalisieren können. Mit einem Schwerpunkt auf Flexibilität und Integration befähigt Arc XP Medienorganisationen, ihre Prozesse zu rationalisieren und neue Einnahmemodelle zu erkunden, während sie ihre Wettbewerbsfähigkeit in der digitalen Landschaft bewahren.

Beschreibung

• Partner with sales leadership to align on account prioritization, sales enablement, and joint campaign execution • Build and scale a repeatable ABM program roadmap aligned with pipeline goals, sales priorities, and market opportunities. • Develop and execute inbound and outbound ABM programs aligned to ICPs, target account lists, and buying groups. • Design multi-step, multi-channel plays that drive engagement across entire buying committees and the customer lifecycle. • Build integrated, multi-channel ABM campaigns aligned to account strategy and buying stage. • Use account intelligence including market signals and intent data to tailor messaging, sequences, and assets for priority accounts. • Create campaign briefs, timelines, and action plans in collaboration with Content, PMM, and Ops. • Develop actionable buyer insights across target accounts, including buying groups, priorities, and decision dynamics. • Build, mentor, and scale an ABM team over time, including hiring and performance management as the program grows. • Work side-by-side with Sales and SDR leadership to ensure alignment on targets, messaging, follow-up tactics, and success metrics. • Launch coordinated outbound + inbound plays tied to account signals, product launches, and field events. • Partner with Field Marketing to support regional events and account-based activations. • Ensure SDRs have stage-appropriate talking points, outreach sequences, and triggers for timely follow-up. • Partner with Product Marketing to adapt core narratives into account-specific value propositions and plays. • Track account engagement, pipeline influence, and conversion metrics using HubSpot, Salesforce, GA4, and other tools. • Analyze performance across tiers and channels to guide optimization and prioritization. • Own reporting for assigned programs, highlighting full-funnel performance, account progression, and ROI. • Manage ABM budgets at the offering level with a focus on efficiency metrics like CAC, MQLs, SQOs and pipeline generation • Continuously refine targeting, sequencing, and content based on behavioral and intent data.

🎯 Anforderungen

• 6–8+ years of SaaS marketing experience, with at least 3 years in ABM roles • Proven experience building and scaling enterprise ABM programs with measurable pipeline impact. • Strong proficiency with ABM tech stacks • Experience influencing long-cycle, six-figure enterprise deals with multi-stakeholder buying groups. • Adept at managing cross-functional initiatives and aligning multiple stakeholders around shared goals • Able to translate strategy into execution and deliver results in a fast-moving environment. • Thrives in a fast-paced, results-oriented environment and can manage multiple complex projects simultaneously. • Strong understanding of buying groups, sales cycles, and how to influence accounts at different stages. • Strong proficiency with ABM and revenue technology stacks. • Strong analytical skills with the ability to translate account and funnel data into executive-ready insights. • Experience partnering deeply with SDR and Sales teams to execute coordinated account motions. • Excellent project management, prioritization, and cross-functional communication skills. • Comfortable testing, iterating, and scaling ABM programs based on performance data. • Experience supporting global enterprise ABM programs preferred • Experience marketing to technical and business stakeholders within media, publishing, or digital experience ecosystems is a strong plus.

🏖️ Vorteile

• Competitive medical, dental and vision coverage • Company-paid pension and 401(k) match • Three weeks of vacation and up to three weeks of paid sick leave • Nine paid holidays and two personal days • 20 weeks paid parental leave for any new parent • Robust mental health resources • Backup care and caregiver concierge services • Gender affirming services • Pet insurance • Free Post digital subscription • Leadership and career development program