Senior Manager, Global Field Marketing

🕒 vor 1 Monat

🏄 California, Colorado, +2 weitere Bundesländer – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🌲 Oregon – Remote 🍂 Massachusetts – Remote

💵 $115.000 - $206.910 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

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Autodesk

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10.000+ Mitarbeiter

Gegründet 1982

📱 Medien

Architecture • Engineering • Media

Autodesk ist ein weltweit führender Anbieter von Software für Designerinnen und Designer, Ingenieurinnen und Ingenieure, Baufachleute und Kreative. Das Unternehmen bietet eine umfassende Suite von Design- und Engineering-Anwendungen, darunter bekannte Produkte wie AutoCAD, Revit und 3ds Max. Über die Design and Make Platform unterstützt Autodesk Fachleute in unterschiedlichsten Branchen dabei, Projekte effizient zu entwerfen, zu visualisieren und zu verwalten – und fördert so Innovation und Nachhaltigkeit in Architektur, Ingenieurwesen, Bauwesen und Fertigung.

Beschreibung

• Lead, coach, and develop a high-performing team responsible for ABM and field marketing strategy and execution in support of Autodesk’s Construction business • Build and execute integrated marketing plans that align target account priorities, regional opportunities, and broader business goals • Partner closely with Sales leadership to identify strategic accounts, key segments, and territory priorities, and translate them into focused marketing programs • Develop and execute multi-channel ABM strategies that increase awareness, engagement, pipeline creation, and opportunity acceleration within target accounts • Oversee the planning and execution of field marketing programs, including executive events, customer programs, industry events, webinars, roundtables, and regional activations • Collaborate with Product Marketing, Campaigns, Digital, Content, and Sales teams to deliver personalized messaging, compelling experiences, and coordinated follow-up strategies • Ensure alignment between ABM efforts and broader demand generation initiatives to maximize impact and improve the customer journey • Use data and insights to evaluate program performance, optimize investments, and communicate business results to stakeholders • Manage budget, forecasting, and resource allocation across ABM and field marketing programs • Help create strong connections between marketing and sales by supporting enablement, visibility into performance, and shared accountability for outcomes

🎯 Anforderungen

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience • 8+ years of experience in B2B marketing, including experience in field marketing, account-based marketing, demand generation, or integrated marketing • 3+ years of people management experience with a proven ability to lead, develop, and inspire high-performing teams • Demonstrated success building and executing ABM strategies and field marketing programs that drive measurable pipeline and revenue impact • Experience partnering closely with Sales teams to align marketing programs to account, segment, and territory priorities • Strong understanding of account-based marketing principles, including account selection, personalization, engagement strategy, and measurement • Experience planning and executing customer-facing programs such as events, executive engagements, webinars, roundtables, and industry activations • Familiarity with marketing automation, CRM, and ABM platforms such as Marketo, HubSpot, Salesforce, 6sense, Demandbase, or similar tools • Strong analytical and problem-solving skills, with the ability to use performance data to inform decisions and improve outcomes • Excellent communication, collaboration, and stakeholder management skills in a matrixed environment or supporting technology solutions for construction, design, engineering, or adjacent industries

🏖️ Vorteile

• Health and financial benefits • Time away • Everyday wellness programs