Vertical Marketing Lead, Marketplace

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

💵 $175.000 - $215.000 / Jahr

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Socure

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

Gegründet 2012

🤖 Künstliche Intelligenz

🔐 Sicherheit

💸 Finanzen

💰 €450.000.000 Series E im 2021-11

Artificial Intelligence • Security • Finance

Socure ist ein führender Anbieter von KI-gestützten Lösungen zur Identitätsverifizierung und Betrugsprävention. Ihre Plattform, bekannt als RiskOS™, ermöglicht es Organisationen, vertrauenswürdige Entscheidungen zu Identität und Risiko zu treffen, was ein nahtloses Onboarding und Management von Kunden über verschiedene Kontaktpunkte hinweg ermöglicht. Mit Echtzeit-, präzisen Identitätsprüfungen in über 190 Ländern hilft Socure, Identitätsbetrug zu bekämpfen, während es die Compliance sicherstellt und das Kundenerlebnis verbessert.

Beschreibung

• Define and execute a vertical marketing strategy for the Marketplace GTM Pod. • Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion. • Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives. • Translate complex AI-driven capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders. • Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity. • Partner closely with GTM leaders to build and execute campaigns that generate qualified pipeline from target accounts. • Drive increased awareness within your vertical to position Socure as the standard identity and fraud infrastructure. • Coordinate integrated campaign strategies across touchpoints including email, webinars, paid and organic channels, SDR outreach, in-person experiences, and more. • Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t. • Act as the vertical marketing owner for your pod during planning cycles and QBRs. • Influence stakeholders across Product, Sales, Data Science, RevOps, and Marketing to ensure strong commercialization of new capabilities. • Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth. • Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.

🎯 Anforderungen

• 6–8 years of B2B marketing experience, including product marketing, vertical/industry marketing experience in high-growth SaaS, fintech, identity, fraud, risk, or adjacent environments. • Demonstrated success driving measurable pipeline and revenue impact through vertical or segment-focused marketing initiatives. • Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives. • Experience partnering closely with sales teams and influencing cross-functional stakeholders without direct authority. • Analytical rigor and experience tying marketing programs to business outcomes. • Strong project management skills and the ability to drive multiple initiatives simultaneously in a fast-paced environment.

🏖️ Vorteile

• Offers Equity • Offers Bonus