Product Marketing Manager

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beqom

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

☁️ SaaS

👥 HR Tech

🏢 Unternehmen

SaaS • HR Tech • Enterprise

beqom ist eine umfassende Plattform für Vergütungsmanagement, die Klarheit, Lohngerechtigkeit und Motivation in die Belegschaft bringt. Seit 2009 treibt beqom als Pionier Vergütungstechnologien für Unternehmen voran, indem Pay Management, Transparenz und Lohngerechtigkeit in ein nahtloses System integriert werden. Die hochmoderne Plattform nutzt KI, um Vergütungsprozesse zu optimieren, und bietet Präzision, Skalierbarkeit und Compliance für Unternehmen in allen Branchen. Mit dem Fokus darauf, eine faire, an der Leistung ausgerichtete Vergütung sicherzustellen, unterstützt beqom Organisationen dabei, die Gesamtkosten der Vergütung effektiv zu steuern und gleichzeitig globale Compliance-Standards einzuhalten.

Beschreibung

• Work with the Head of Product Marketing to develop and execute product marketing strategies and plans for new and existing products, timed to business priorities. • Create compelling, differentiated product messaging tailored to distinct buyer groups, segments, and industry verticals. • Develop clear campaign briefs and collaborate with demand generation on execution. • Ensure consistency of messaging across all customer touchpoints — website, email, sales decks, and collateral. • Produce high-quality sales assets including pitch decks, one-pagers, playbooks, brochures, product videos, objection-handling guides, and FAQs that support every stage of the sales cycle. • Maintain regular updates of competitive battlecards, objection-handling guidance, and positioning materials in response to market shifts. • Define and evolve beqom’s USPs in collaboration with Product, ensuring they resonate with buyer needs and market dynamics. • Create monthly analysis and progress reports on product marketing activity, with clear metrics and KPIs. • Design, coordinate, and deliver field enablement programmes that support product launches, messaging updates, and major GTM initiatives. • Partner with Product to roll out product updates in an actionable, field-friendly format. • Champion a culture of continuous learning and field empowerment across the commercial organisation through sales accreditation programmes. • Develop, maintain, and evolve a central library of enablement content and resources. • Track adoption and impact of enablement programmes and iterate based on feedback and performance data. • Act as a trusted partner to commercial colleagues, ensuring consistent articulation of product value across all touchpoints. • Collaborate with Product Management, Marketing, Sales, and other teams to ensure successful product launches and seamless market integration. • Work in close alignment with the Growth Marketing team to coordinate campaigns, sales plays, and promotional activities that build product awareness and generate leads in targeted markets. • Partner with Sales and Product Management to develop bespoke materials that support growth opportunities with major clients.

🎯 Anforderungen

• Proven experience in product marketing or a closely related role in B2B tech, with a strong understanding of SaaS buyer journeys. • Demonstrable experience crafting messaging and supporting go-to-market for portfolio products. • Experience with product launches and go-to-market planning. • Experience supporting software product lifecycle communications including general availability and release communications. • Strong customer-centric mindset — able to identify pain points and translate them into compelling marketing strategies. • Proven stakeholder management skills, including working with senior leadership and cross-functional teams. • Strategic thinker with strong execution skills — you can move from idea to action with clarity and pace. • An AI-first mindset, actively exploring how GenAI tools can improve and accelerate your work. • Excellent project management and organisational skills, with strong attention to detail. • Strong written and verbal communication skills. • Bachelor’s degree in Marketing, Business Administration, or a related discipline (or equivalent experience). • Bonus points if you have experience in the HR tech space or selling into HR and Finance buyers. • Fluent in French

🏖️ Vorteile

• Health insurance • Professional development