Director, Website Strategy

🕒 vor 1 Monat

🌵 Arizona, California, +15 weitere Bundesländer – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote ⚜️ Louisiana – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote ☕ Washington – Remote

💵 $176.000 - $242.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Direktor

👻 Geisterscore 10%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Warum dieser Wert:

• Seit 54 Tagen offen.

Jetzt Bewerben

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Bitly

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

☁️ SaaS

📣 Marketing

🤝 B2B

💰 €63.000.000 Equity Funding im 2017-07

SaaS • Marketing • B2B

Bitly ist eine Marketing- und Link-Management-Plattform, mit der sich gebrandete Kurzlinks und QR-Codes einfach erstellen lassen. Unternehmen können jeden Klick und Scan nachverfolgen und messen, was über Online- und Offline-Kanäle funktioniert. Bitly ermöglicht es Unternehmen, Kurz-URLs und QR-Codes in großem Umfang zu erstellen, zu teilen und zu analysieren. Jährlich werden damit mehr als 100 Milliarden Klicks und Scans ermöglicht. Bitly bedient über 3 Millionen Kunden, darunter zwei Drittel der Fortune 500. Die zentralen Funktionen umfassen Linkverkürzung, gebrandete Links, die Erstellung von QR-Codes sowie Klick- und Scan-Analytics. So können Marken ihre Kampagnen und die Interaktion mit ihren Zielgruppen optimieren.

Beschreibung

• Develop, execute, and scale website strategy across all Bitly brands • Drive qualified traffic, performance growth, and non-paid acquisition • Own qualified traffic and signups from non-paid acquisition channels • Define organizational design and KPIs for non-paid acquisition, including agency versus in-house resourcing • Lead the website development, CRO, and AEO internal team • Partner with brand creative and content marketing teams on website initiatives • Own SEO and AEO strategy across product pages, blog, and help center content • Lead adoption of AI-first content tools, including programmatic pages and automated content generation • Evaluate and embed AI-first tools across research, content ideation, CRO testing, personalization, market intelligence, and analysis • Run cross-functional CRO testing through website and free-tool experiments • Own and present weekly, monthly, quarterly, and board-level non-paid growth reporting • Partner with GTM Engineering, revenue operations, and data teams to automate reporting and analytics with AI • Connect user behavior to Search and Web trends and educate the business • Apply AI-powered behavioral analysis and personalization to identify UX improvements and prioritize tests • Champion AI adoption and experimentation across the team • Enable the marketing team to manage both websites through the CMS

🎯 Anforderungen

• Proven leadership experience developing and executing website strategy and digital marketing, with a track record of success • Strong understanding of website analytics tools and data-driven decision-making • Demonstrated success driving traffic, improving user experience, and optimizing signup rates for qualified traffic in a Product Led environment • Excellent communication and collaboration skills across cross-functional teams • Comfortable operating in a remote-working environment and taking ownership of strategy and key success metrics • Actively uses AI tools such as ChatGPT, Claude, Perplexity, AirOps, Profound, and Ahrefs • Curiosity and willingness to experiment with emerging AI capabilities and build AI fluency across the team • Ability to thrive in a fast-paced environment and prioritize work by potential impact • Must be currently authorized to work full-time in the United States • Must live in or be willing to relocate to Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Louisiana, Massachusetts, Michigan, New York, New Jersey, North Carolina, Pennsylvania, Texas, Vermont, Virginia, or Washington

🏖️ Vorteile

• Inclusive health, dental, and vision plans • Employer contribution to HSA plans • Generous paid parental leave • Reproductive health and family planning support • Mental health support and Employee Assistance Program (EAP) with confidential counseling services • Well-being benefits, including a reimbursement program • Flexible PTO policy • Employee Resource Groups • Company-sponsored events • 401k with up to 4% employer match • Access to financial professionals • Stock Options • Life, Short-term Disability, and Long-term Disability options • Flexible workspace support, including home office, cell phone, and WiFi service reimbursement • Coworking reimbursement for eligible employees • Voluntary benefits: Pet Insurance, LegalShield, IDShield, Hospitalization, and Accident coverages • Reimbursement for professional development • Annual discretionary bonus

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