Senior Director, Paid Social

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BMG360

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2003

📣 Marketing

📱 Medien

🤝 B2B

💰 Private equity im 2020-04

Marketing • Media • B2B

BMG360 ist eine Performance-Marketing- und Lead-Generierungsagentur, die Kundenaction für Marken in den Bereichen Hausservices, Versicherungen (insbesondere Medicare Advantage), D2C/eCommerce, Gesundheit & Wellness, Bildung und Technologie/Mobile Apps fördert. Sie bieten vollständig integrierte Dienstleistungen an: Performance-Media-Einkauf (TV, CTV, Suche, bezahlte soziale Medien), Performance-Kreativlösungen (Captivatr360™), Lead-Generierungs-Technologien, Performancetechnologie sowie Daten- und Attributionslösungen, die auf schnelles Testen, Optimierung und messbares Wachstum fokussiert sind. BMG360 positioniert sich als eingebetteter Partner für Kunden, bietet kreativ umsetzbare Lösungen, aggressiven Medieneinkauf und Expertise zur Skalierung von Einschreibungen, Leads und Umsätzen.

Beschreibung

• Lead, mentor, and develop a high-performing Paid Social team through direct management of two Paid Social Directors and indirect oversight of a broader team of 12+ specialists and managers. • Establish department goals, operational processes, quality standards, and performance expectations. • Drive career development, coaching, succession planning, and talent retention initiatives. • Foster a culture of innovation, accountability, collaboration, and continuous learning. • Ensure team resources, staffing plans, and workloads align with client growth and agency objectives. • Serve as executive strategic lead across key client accounts while directly owning and managing 2+ major client relationships. • Act as a trusted advisor to senior client stakeholders and executive leadership teams. • Develop full-funnel paid social strategies focused on customer acquisition, revenue growth, and business outcomes. • Lead executive business reviews, quarterly planning sessions, and strategic growth initiatives. • Travel to client in-person meetings as needed. Estimated 3-5 times per year. • Provide guidance on audience strategy, platform investments, creative testing frameworks, measurement methodologies, and performance optimization.

🎯 Anforderungen

• 10+ years of Paid Social experience, preferably within a performance marketing or digital agency environment. • 5+ years leading and managing high-performing teams. • Proven experience managing enterprise-level media budgets and complex client relationships. • Demonstrated success developing full-funnel paid social strategies that drive measurable business results. • Extensive experience with Meta and TikTok advertising platforms. • Strong analytical, forecasting, and strategic planning capabilities. • Experience and proven excellence leading executive-level client presentations and business reviews. • Proven ability to influence cross-functional stakeholders and drive organizational alignment.

🏖️ Vorteile

• Lead one of the agency's largest and fastest-growing departments. • Influence strategy across major national brands. • Partner with industry-leading teams across media, creative, analytics, and technology. • Help shape the future of attribution, measurement, and performance marketing. • Work in an entrepreneurial environment where innovation and leadership are valued and rewarded.