Senior Manager, Integrated Media Strategy

Stelle nicht auf LinkedIn

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

💵 $130.000 - $150.000 / Jahr

⏰ Vollzeit

🟠 Senior

👔 Manager

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

👻 Geisterscore 0%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Lebenslauf hochladen

CARE

WebsiteLinkedInAlle Stellen

5001 - 10000 Mitarbeiter

Gegründet 1945

🍽️ Lebensmittel & Getränke

🏥 Gesundheitswesen

📦 Logistik

💰 Grant im 2021-11

Food & Beverage • Healthcare • Logistics

CARE ist eine globale humanitäre Organisation, die sich der Beendigung der Armut und der Bereitstellung lebensrettender Hilfe verschrieben hat. Seit fast 80 Jahren leistet sie Nothilfe, versorgt Menschen mit Nahrung und Wasser, bietet Gesundheitsdienstleistungen, Bildung und Programme, die sich auf Frauen und Mädchen fokussieren, in mehr als 120 Ländern. Dabei legt CARE großen Wert auf lokal geführte Lösungen und hohe Programmeffizienz. CARE agiert als gemeinnützige Organisation nach 501(c)(3), die Spenden sammelt und Initiativen für Interessenvertretung und Entwicklung mobilisiert, um Hunger zu lindern, Gleichheit zu fördern und die langfristige Widerstandsfähigkeit von Gemeinschaften zu unterstützen.

Beschreibung

• Orchestrate Care Access’s multi-channel media strategy to optimize media ROI and drive conversion for health programs • Own the media strategy discipline from audience definition and market intelligence through investment planning, performance management, and continuous experimentation • Drive integrated planning, stakeholder alignment, and campaign execution to increase patient engagement and recruitment • Develop and refine actionable audience segments using first-party, platform, behavioral, geographic, and market data • Translate patient and market insights into targeting, messaging, channel, and investment recommendations • Partner with Analytics, CRM/Marketing Automation, Clinical Operations, and Recruitment Operations on audience definitions, data requirements, and activation-ready segments • Develop and implement full-funnel media strategies, defining channel roles, audience sequencing, investment mix, flighting, KPIs, and optimization triggers • Balance national and local-market investment based on recruitment priorities, projected yield, market opportunity, site capacity, and business needs • Analyze audience and campaign data to inform strategy and optimization • Create standardized strategic-planning templates and briefing processes • Set strategy for paid social, programmatic, video, OOH, paid search, and other patient recruitment channels • Own the channel roadmap and determine when to scale, introduce, or retire tactics • Maintain hands-on platform fluency while setting strategic direction, quality standards, and operating rhythms for internal specialists and external partners • Conduct performance deep dives and identify growth opportunities and execution refinements • Manage and allocate a multi-million dollar digital media budget, including forecasting, pacing, scenario planning, and reallocation recommendations • Establish campaign tracking, governance, and version-control systems • Lead agency and vendor strategy, including scope definition, performance expectations, evaluation, and accountability • Define measurement plans connecting media KPIs to recruitment outcomes and business impact • Establish performance cadences including in-flight optimization, weekly reporting, monthly business reviews, and campaign learning agendas • Create a prioritized test-and-learn roadmap across creative, audience, channel, bidding, landing page, market, and investment hypotheses • Architect A/B testing, geo-holdouts, lift studies, and incrementality experiments • Partner with Analytics to advance attribution and incrementality capabilities, including multi-touch attribution and marketing mix modeling • Partner with Development and Analytics to further build marketing automation capabilities

🎯 Anforderungen

• Must have experience in healthcare media strategy • Expertise in full funnel campaign strategy, including paid social, programmatic, paid search and other marketing channels • Data-driven mindset with experience defining KPIs and translating performance insights into optimization recommendations • Demonstrated ability to influence and align senior stakeholders • Passion for data analysis and uncovering growth opportunities • Experience in building multi-million dollar ad strategies • Proactive problem-solver with excellent attention to detail • Clear communicator with the ability to distill strategic priorities into executable GTM plans • Strong commitment to embracing and leveraging AI tools in day-to-day tasks • Ability to lead cross-functional teams and manage multiple projects • Hands-on platform experience is required for teaching/training teams • Experience in audience building platforms (experience with MRI is a plus!) • Bachelor’s degree in marketing or a related field • 7-9 years of experience in integrated media strategy (must have experience in healthcare) • Previous experience in an agency setting • Ability to use keyboards and other computer equipment • Remote within the United States • Care Access is unable to sponsor work visas at this time

🏖️ Vorteile

• Paid Time Off (PTO) and Company Paid Holidays • 100% Employer paid medical, dental, and vision insurance plan options • Health Savings Account and Flexible Spending Accounts • Bi-weekly HSA employer contribution • Company paid Short-Term Disability and Long-Term Disability • 401(k) Retirement Plan, with Company Match