Media Buyer – Native Ads

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Catch Creation

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2018

🛍️ eCommerce

🛒 Einzelhandel

👥 B2C

eCommerce • Retail • B2C

Catch Creation ist ein Full-Service E-Commerce Inkubator, der sich auf Direktmarketing und ein umfassendes Kundenerlebnis spezialisiert hat. Das Unternehmen übernimmt Produktentwicklung, Marketing und akquisitionsgetriebenen Kundenzuwachs, Operations und Auftragsabwicklung für Endverbrauchermarken und unterstützt den gesamten Lebenszyklus von der Konzeption bis zum Versand.

Beschreibung

• Launch and scale Taboola and Outbrain from zero to a ~$25K/day profitable spend target • Structure campaigns, ad sets, and creative tests across both platforms, including headline and thumbnail rotation supplied by the creative team • Manage site and publisher-level performance: blocklisting, allowlisting, bid modifiers, and dayparting at the sub-ID level • Determine test winners and losers using a structured framework — full-funnel signals (advertorial engagement, click-through to offer, post-click conversion), not just CTR and platform CPA • Set up and maintain tracking in Voluum, with attribution reconciled against Northbeam • Brief the creative team on new angles, hooks, and thumbnails based on performance data • Navigate Taboola and Outbrain compliance reviews — knowing what claims and creative styles pass and partnering with the team to adjust when needed • Own daily, weekly, and monthly reporting on channel health, scale trajectory, and learnings

🎯 Anforderungen

• 3+ years buying specifically on Taboola and Outbrain, with verifiable experience scaling individual accounts past $10K/day • Direct-response background — e-commerce preferred; strong nutra or lead-gen operators who understand front-end economics and have transitioned into e-com will be considered • Fluent in Voluum or equivalent click tracker (RedTrack, BeMob) at the sub-ID level • Comfortable in Northbeam or a comparable MTA platform; clear understanding of the difference between platform-reported and attributed performance • Strong instincts for advertorial funnels: what makes one work, what kills CTR from ad to page, what kills conversion from page to offer • Disciplined testing methodology — you can articulate how you isolate variables, when you call a test, and what your kill criteria are • Comfortable owning a channel build from scratch — this is a zero-to-one role