VP of Paid Search

Stelle nicht auf LinkedIn

🕒 vor 4 Monaten

🐊 Florida – Remote

🐊 Florida – Remote

💵 $200.000 - $220.000 / Jahr

⏰ Vollzeit

🔴 Experte

📈 Performance-Marketing-Manager

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Clever Digital Marketing

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2019

💼 Beratung

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Clever Digital Marketing ist eine führende Marketingagentur, die sich auf die Erzielung skalierbarer und rentabler Marketingergebnisse für Unternehmen im Bereich der Wohnungsrenovierung spezialisiert hat. Sie nutzen strategische digitale Werbung auf Plattformen wie Google, Facebook und Instagram und verfolgen einen kundenorientierten Ansatz, um eine hohe Rendite für ihre Kunden zu gewährleisten. Ihre Expertise in der Lead-Generierung und im Omnichannel-Marketing ermöglicht es ihnen, als wichtiger Partner für Unternehmen zu fungieren, die im wettbewerbsintensiven Wohnungsrenovierungssektor wachsen wollen.

Beschreibung

• Own the full vision, roadmap, and operational direction of the Paid Search division. • Build, scale, and evolve the organizational structure, roles, processes, and standards. • Architect a high-performance, high-output culture rooted in clarity, accountability, and continuous improvement. • Provide leadership presence that inspires confidence across clients, internal teams, and the executive suite. • Oversee the strategy, execution, and optimization of high-volume, seven-figure paid search programs across Google Ads, Microsoft Ads, and emerging platforms. • Set the strategic direction for PPC tactics, testing frameworks, funnel structure, and cross-channel alignment. • Define the department’s measurement philosophy and ensure consistent adoption of performance frameworks, KPIs, and reporting standards. • Lead department-wide adoption of new technologies, tactical innovations, and platform opportunities. • Oversee complex performance landscapes including CRO, landing pages, creative, automation, analytics, and dev-supported initiatives. • Oversee the SEM strategy that drives client retention, scale, and profitability across large high-stakes accounts. • Partner with Client Services on audit development, pipeline support, and onboarding enhancements. • Identify opportunities to improve client performance, enhance efficiency, and build competitive advantages in the home improvement vertical. • Design and optimize departmental workflows, SOPs, reporting frameworks, QA processes, and operational systems. • Develop training programs, internal certification pathways, and centralized knowledge assets for all SEM functions. • Build scalable systems that allow the department to 4–10x output without sacrificing quality. • Improve forecasting, spend allocation models, profit optimization, and budgeting processes. • Lead, develop, and mentor senior managers (minimum of 5+ direct reports). • Recruit, hire, and onboard top-tier SEM talent, building new roles and specialty divisions as needed. • Create personalized growth plans, performance improvement pathways, and coaching rhythms. • Ensure performance management rhythms (quarterly evals, coaching cycles, compensation alignment) are upheld with consistency and clarity. • Uphold and model CDM’s culture and core values of extreme ownership, integrity, collaborative success, continuous improvement, and results with speed. • Work closely with Client Services, Paid Social, Creative, CRO, Data/Analytics, and other department heads to unify CDM’s strategy. • Collaborate with the executive team on annual planning, department forecasting, P&L oversight, and long-term strategic investments. • Support new product development, market expansion initiatives, and enterprise-level growth decisions along with ongoing agency and department innovations to continuously evolve and improve agency deliverables and client results.

🎯 Anforderungen

• 12+ years of comprehensive Paid Search / SEM experience. • 5+ years in a senior leadership role overseeing paid search teams. • 5+ years directly managing $1M+ in monthly performance advertising spend within lead generation environments. • Proven experience scaling a department (ideally 4×+ growth) through systems, people, and strategy. • Direct experience hiring, training, and managing senior SEM leaders and multi-layered teams. • Demonstrated success in building departmental processes, onboarding systems, and operational frameworks. • Strong track record leading cross-functional strategic initiatives (e.g., CRO, dev, analytics). • Experience partnering with executive leadership on forecasting, revenue planning, and P&L impact. • Preferred: 6+ years Director-level leadership in agency environments. • Experience with CRO, landing page development oversight, or multidisciplinary performance functions. • Experience overseeing 6+ direct reports and departments of 15+. • Exposure to home improvement, home services, or lead generation industries.

🏖️ Vorteile

• Competitive base salary + performance-based bonuses • Flexible remote work environment with option for in-person collaboration (Vaughan, ON) • Group Benefits - Medical, Dental, Vision, RRSP/401k Plan w/matching, more. • Company-provided MacBook computer • Home office budget and Clever merch delivery to get you started • Work Abroad Policy: Need a new working environment? Our work abroad policy supports this! • The chance to shape and grow a high-performing Enterprise Client Success team • A culture of performance and respect where the best work happens with extreme ownership and accountability meets collaboration.