Head of Marketing

Stelle nicht auf LinkedIn

🕒 vor 1 Monat

🇺🇸 Vereinigte Staaten – Remote

💵 $246.000 - $273.000 / Jahr

⏰ Vollzeit

🔴 Experte

🎯 Marketingleiter

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

👻 Geisterscore 3%

Was es bedeutet: die Wahrscheinlichkeit, dass für diese Stelle niemand wirklich einstellt.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Strike

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2020

₿ Crypto

💳 Fintech

🛍️ eCommerce

Crypto • Fintech • eCommerce

Strike ist eine Plattform, die es Nutzern ermöglicht, Bitcoin zu kaufen, zu verkaufen, zu halten und zu transferieren. Sie bietet die Möglichkeit, Transaktionen entweder auf der Blockchain oder über das Lightning Network durchzuführen, mit hohen Transaktionslimits und niedrigen Gebühren für die Nutzer. Dadurch ist sie eine praktische Wahl für Privatpersonen und Unternehmen, die an Kryptowährungen interessiert sind.

Beschreibung

• Develop and own Strike's global marketing strategy, priorities, operating plan, and budget • Build the marketing organization from the ground up, including people, processes, technology, measurement systems, agencies, and operating cadence • Develop customer and segment insights to shape positioning, acquisition strategy, product adoption, and marketing investment • Own go-to-market strategy for major product launches, new markets, and strategic initiatives • Build product marketing capabilities and positioning • Build scalable customer acquisition across paid search, app stores, affiliates, creators, partnerships, sponsorships, referrals, and other channels • Establish channel economics including CAC, LTV, payback periods, cohort performance, incrementality, and return on marketing investment • Build marketing attribution, analytics, and measurement infrastructure with Data and Engineering • Own lifecycle marketing across onboarding, activation, engagement, product adoption, cross-sell, reactivation, and retention • Develop programs that increase adoption among existing customers • Turn Strike's brand, content, audience, and organic distribution into measurable customer acquisition and revenue channels • Build and optimize referral, affiliate, creator, and partner marketing programs • Determine the appropriate mix of internal capabilities, agencies, technology, and external partners • Hire, lead, and develop the marketing team • Partner with Brand and Communications to strengthen Strike's brand and maintain customer trust • Work closely with Product, Data, Finance, Brand, and Communications and report directly to the CEO

🎯 Anforderungen

• Significant experience leading growth or marketing at a scaled consumer technology, fintech, financial services, or similarly complex business • Experience building or materially transforming a marketing function rather than simply inheriting and operating an established organization • Demonstrated success building, testing, and scaling customer acquisition channels • Strong command of marketing economics, including CAC, LTV, payback periods, cohort analysis, attribution, incrementality, and return on investment • Experience implementing marketing attribution, analytics, and measurement infrastructure • Experience managing meaningful marketing budgets and allocating spend based on performance • Strong understanding of lifecycle marketing and conversion across the customer funnel • Strong product marketing and go-to-market instincts, including customer segmentation, positioning, messaging, and product launches • Experience with partnerships, creators, affiliates, referral programs, or other nontraditional acquisition channels • Experience marketing high-consideration or high-value products where trust and customer quality matter as much as acquisition volume • Proven ability to recruit, manage, and develop high-performing teams • Strong cross-functional operating ability with Product, Data, Finance, Brand, Communications, and executive leadership • Comfort operating with ambiguity, making decisions with incomplete information, and building systems where none previously existed • Genuine interest in Bitcoin and a strong understanding of Strike's Bitcoin-only positioning

🏖️ Vorteile

• Equity in a high-growth startup • Cell phone and internet reimbursement • Flexible PTO, sick leave, and parental leave • No trading fees when you buy and sell bitcoin on Strike • Other benefits are location dependent

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