Senior Manager, Consumer Operations – Omnichannel

🕒 vor 2 Tagen

🏖️ New Jersey – Remote

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💵 $155.000 - $180.000 / Jahr

⏰ Vollzeit

🟠 Senior

⚙️ Operations

👻 Geisterscore 0%

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🗣️🇺🇸🇬🇧 Englisch erforderlich

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DBV Technologies

51 - 200 Mitarbeiter

🏥 Gesundheitswesen

🍽️ Lebensmittel & Getränke

🧬 Biotechnologie

🔥 Finanzierung im letzten Jahr

💰 €30.000.000 Post-IPO Secondary - DBV Technologies im 2025-10

Healthcare • Food & Beverage • Biotechnology

DBV Technologies ist ein weltweit tätiges, in der klinischen Entwicklungsphase befindliches biopharmazeutisches Unternehmen, das epikutane Immuntherapien zur Behandlung von Nahrungsmittelallergien und anderen immunvermittelten Erkrankungen entwickelt. Gegründet von Kinderärzten, treibt das Unternehmen seine proprietäre VIASKIN® Pflastertechnologie durch klinische Studien voran – einschließlich Phase 3-Studien für ein Erdnusspflaster (DBV712) und Programme der frühen Phase für Milchallergie (DBV135) – mit dem Ziel, das Immunsystem durch kontrollierte Hautexposition gegenüber Antigenen umzuprogrammieren.

Beschreibung

• Serve as execution lead for consumer marketing, partnering with internal stakeholders and agency partners to bring consumer strategy to life across digital and omnichannel experiences. • Lead day-to-day execution with consumer agency partners across media, digital, CRM, analytics, creative, and web. • Lead weekly agency status meetings and ensure executional excellence, timeline adherence, and continuous improvement. • Manage the consumer marketing operational budget and provide financial reconciliation reporting. • Own the Viaskin Peanut consumer digital ecosystem, including the patient website and other owned channels. • Govern digital content publication, regulatory compliance, and brand/messaging consistency across web, email, CRM, and portal touchpoints. • Execute and optimize campaigns across search, social, display, and CRM using performance insights. • Lead promotional review and ensure consumer-facing materials move through PRC/MLR via Veeva PromoMats. • Maintain the consumer promotional asset library, including version control, expiration tracking, and archiving. • Build and manage the PRC submission calendar and improve first-pass approval rates. • Own the master consumer marketing campaign timeline across agencies, vendors, media buyers, and internal stakeholders. • Develop dashboards and synthesize campaign insights into actionable recommendations for marketing leadership. • Establish and monitor A/B testing frameworks across digital touchpoints. • Coordinate cross-functionally with HCP Marketing, Market Access, Patient Services, and Commercial Operations. • Enforce compliance with FDA promotional guidelines, PhRMA Code, and DBV policies. • Maintain audit-ready documentation across Veeva/PromoMats.

🎯 Anforderungen

• Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field. • 5+ years of pharmaceutical or biotech marketing experience, with a focus on omnichannel or digital marketing. • Hands-on experience leading promotional review and managing MLR/PRC submissions within Veeva PromoMats or an equivalent system. • Demonstrated experience managing external agency partners and integrated, multi-vendor campaign timelines in a regulated industry. • Experience measuring and optimizing omnichannel campaigns. • Highly detail-oriented with strong written and verbal communication skills. • Preferred: Experience supporting a specialty or rare disease product launch, particularly in a pre-commercial or launch-stage biopharmaceutical company. • Preferred: Familiarity with pediatric health, allergy/immunology, or other specialty therapeutic areas with complex patient journeys. • Preferred: Knowledge of SEO/SEM best practices and experience with marketing automation or CRM-driven patient engagement platforms. • Preferred: Familiarity with ADA/WCAG web accessibility requirements and digital compliance standards for pharmaceutical websites.

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