Digital Advertising Manager

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DealerOn

WebsiteLinkedInAlle Stellen

501 - 1000 Mitarbeiter

Gegründet 2004

🚘 Automobilindustrie

📣 Marketing

☁️ SaaS

💰 Private equity im 2020-02

Automotive • Marketing • SaaS

DealerOn ist ein Anbieter von digitalem Marketing und Software für Autohändler in ganz Nordamerika. Das Unternehmen bietet die Cosmos Website-Plattform und eine Reihe von Dienstleistungen an, darunter responsive Websites, Automotive-SEO, präzise Zielgruppen-Digitalwerbung, digitalen Handel, Personalisierung, Automatisierung, Leadgenerierung, Listings-Management, Berichterstattung & Analysen (GA4-gestützt), Compliance (Zustimmung und Barrierefreiheit) und KI-Lösungen (DealerOn Sidekick, OnPrompt). DealerOn bedient unabhängige Händler und Händlergruppen mit mehreren Standorten, legt den Fokus auf Leadgenerierung und Conversion-Optimierung und gibt an, über 7. 000 Autohändlern zu helfen, mehr Autos profitabler zu verkaufen.

Beschreibung

• Manage and develop a team of digital advertising consultants to achieve company metrics including churn rate, budget goals, monthly contact rate, and account performance • Hire, terminate, and oversee employees while developing training curriculum for Digital Advertising Trainees and the broader team • Conduct regular one-on-one meetings to ensure continuous feedback and professional growth • Act as a primary escalation point for high-profile clients and complex account issues • Oversee budget management and updates on a monthly basis • Maintain KPI reports to be shared with senior management • Ensure accurate monthly billing and reconciliation reporting in partnership with the billing team • Hold Digital Advertising Supervisors accountable for ensuring their teams meet company KPIs on a weekly and monthly basis • Support OEM digital advertising programs in collaboration with the OEM team • Train, coach, and mentor digital advertising consultants to deliver outstanding client service and maximize account retention • Identify at-risk clients and develop strategies to mitigate churn and improve performance outcomes • Design and implement process improvements with department leadership to increase efficiency and drive innovation • Identify opportunities and collaborate with Specialist Managers and teams to improve support for consultants so they may focus on client strategy and relationships • Work cross-functionally with other client-facing teams to ensure alignment on process and that team members are proactively working with their website, sales and SEO counterparts.

🎯 Anforderungen

• Bachelor’s degree or equivalent experience • 7 years’ experience in digital ad operations and programmatic advertising • 5 years’ experience in management role • Demonstrated success managing multiple digital advertising clients • Advanced proficiency with Google Analytics, Google Ads, Bing Ads, and Facebook Ads Manager • Strong knowledge of Search Engine Marketing (SEM) • Excellent communication skills with high attention to detail and proven ability to meet deadlines

🏖️ Vorteile

• Medical, dental and vision insurance • Company matched 401K plan • Flexible PTO + Sick Leave • 6 weeks paid Parental Leave • 8 Paid National Holidays • Company-paid basic Life Insurance • Voluntary supplemental Life Insurance • Voluntary long-term/short-term disability insurance • Voluntary Pet Insurance • Optional Healthcare/Dependent Care FSA Account