Performance Marketing Lead – HCP Engagement

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Dermsquared

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51 - 200 Mitarbeiter

🏥 Gesundheitswesen

⚕️ Krankenversicherung

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Healthcare • Healthcare Insurance • Education

Dermsquared ist eine führende Plattform für Dermatologie-Profis, die KI-gestützte Suchwerkzeuge, klinische Ressourcen, Fortbildungen und Konferenzmöglichkeiten bietet, um die Patientenversorgung zu verbessern. Die Plattform umfasst Funktionen wie den Zugang zu Expertenvideos, Podcasts sowie die Möglichkeit, sich für Dermatologiekonferenzen und Gipfeltreffen anzumelden. Sie bietet auch umfassende Einblicke und Managementstrategien für verschiedene dermatologische Erkrankungen und Behandlungen. Durch den Einsatz von Technologie und Expertenwissen unterstützt Dermsquared Dermatologen bei der Verbesserung der Hautgesundheit ihrer Patienten aller Altersgruppen und mit unterschiedlichen Erkrankungen.

Beschreibung

• Develop and execute comprehensive marketing plans for each initiative, encompassing audience segmentation, messaging strategy, channel mix, timeline, and budget allocation. • Define performance targets (e.g., traffic, leads, learners, completers, or registrations, depending on the initiative) in partnership with leadership and build campaign roadmaps designed to achieve or exceed those goals. • Conduct competitive and market analysis to identify positioning opportunities and refine promotional strategies. • Analyze past campaign performance data (including pacing curves, conversion rates by channel, lifecycle stage patterns, and audience demographics) to identify trends and inform marketing strategies. • Build predictive performance models for each initiative based on historical benchmarks, providing data-backed inputs into marketing plans including projected performance timelines and channel contribution forecasts. • Establish and maintain pacing benchmarking frameworks that enable comparison across initiatives and performance over time. • Own a yield management approach to campaign performance: understand and map the full set of promotional levers available (pricing or enrollment incentives, discount or promo codes, flash promotions, content or speaker announcements, partner activations, retargeting, extended deadlines, SEO/SEM adjustments) and their historical effectiveness. • Own the strategy and performance across all promotional channels: email marketing, social media, paid digital advertising, website/landing page optimization, and influencer programs. • Serve as the single point of ownership for the initiative's primary performance KPI (e.g., website traffic, completers, registrations).

🎯 Anforderungen

• 5+ years of experience in marketing, with a strong emphasis on performance-driven promotion (digital products, educational programs, events/conferences, or similar). • Demonstrated track record of owning a primary performance KPI (e.g., traffic, online program engagement, learners/completers, registrations, or lead generation) and consistently meeting or exceeding targets. • Proven expertise managing successful multi-channel marketing campaigns across email, social, paid media, and web. • Strong analytical skills with experience building reports, interpreting performance data, and translating insights into action. • Demonstrated ability to analyze historical campaign performance data and use findings to build predictive models or forecasts that shape future strategy. • Experience with yield management concepts, including understanding promotional levers, cost-per-acquisition modeling, and budget scenario planning to accelerate performance against targets. • Exceptional organizational skills and meticulous attention to detail in planning, execution, and reporting. • Excellent written and verbal communication skills, including the ability to present status updates and strategic recommendations to leadership. • Experience directing creative and specialist resources to deliver campaign assets on time and on brief.

🏖️ Vorteile

• Fully remote work environment with a flexible time off policy • Dedicated professional development support, including reimbursement for approved learning and development activities. • Comprehensive wellness benefits, including medical, vision, and dental coverage, with a significant portion of premiums subsidized for employees and eligible dependents, as well as access to HSA, FSA, and Dependent Care FSA plans • Employer-paid life insurance, short-term disability, and long-term disability coverage • 401(k) retirement plan with company matching • Cell phone reimbursement for business use • Home office stipend to support a productive remote setup