Programmatic Strategist

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đź•’ vor 25 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟡 Mittelstufe

đźź  Senior

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Directive

Directive

11 - 50 Mitarbeiter

đź’Ľ Beratung

📦 Logistik

📣 Marketing

Consulting • Logistics • Marketing

Directive ist Oneonta NY's führendes Webdesign- und IT-Unternehmen, das sich auf die Implementierung und das Management von Technologie für Unternehmen spezialisiert hat. Sie bieten eine breite Palette von Dienstleistungen an, darunter Managed IT, IT-Outsourcing, Cybersicherheit, Cloud-Hosting, Webentwicklung und IT-Dienstleistungen für gemeinnützige Organisationen. Mit einem Fokus auf proaktives IT-Monitoring, Schulungen zur Cybersicherheit und Managed Cloud Hosting engagiert sich Directive dafür, Systeme am Laufen zu halten und gleichzeitig die Produktivität für kleine und mittlere Organisationen zu maximieren. Zu ihren Leistungen gehören auch Computerreparaturen, Webdesign und die Einhaltung von Gesetzen wie dem NY SHIELD Act, um umfassende Unterstützung für die Technologiebedürfnisse von Unternehmen zu bieten.

Beschreibung

• Manage programmatic clients day to day across Display, Native, Video, Audio, and other programmatic channels • Create and manage custom client strategies • Collaborate with internal teams to create comprehensive media strategies aligned with client objectives • Leverage first-party and third-party data for audience targeting and segmentation • Develop and implement campaigns across DSPs including DV360, The Trade Desk, and others • Monitor and optimize campaigns to achieve performance and pacing goals • Generate and analyze performance reports with actionable insights and recommendations • Troubleshoot campaign performance and delivery issues • Coordinate with creative, analytics, and account teams for cohesive campaign execution • Serve as primary client contact and provide regular performance updates and strategy adjustments • Present campaign plans, performance reports, and strategic recommendations to clients • Achieve NSM attainment of 100% and CSAT of 4.4+

🎯 Anforderungen

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies • Bonus B2B experience • Hands-on expertise in media buying, including building and optimizing campaigns in DSPs • Preference for experience in The Trade Desk (TTD) and DV360 • Proven track record in programmatic media planning, buying, and building measurement frameworks • Strong understanding of how programmatic and other paid and organic channels work together to surpass client KPIs • Experience driving programmatic growth across B2B/SaaS clients with budgets over $50k/month • Strong cross-collaboration skills and excellent interpersonal and communication abilities • Solid analytical ability and exceptional attention to detail • Results-oriented mindset and ability to balance multiple projects effectively • Established and current work authorization and permanent residence in the country of employment for global locations • Reliable internet access and a professional background • Ability to remain stationary for extended periods and observe and interpret written/verbal communication • Ability to operate a laptop, computer software platforms, and office productivity tools

🏖️ Vorteile

• Medical, dental, vision, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you • 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO (2-week minimum) • Paid Company Holidays • Your Birthday Off • End of Year Recharge (Closed December 24 - January 1) • Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual Anniversary Trip with peers and executive leadership • Remote work from a home office • Laptop computer (PC or Mac available)

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