Social Strategist

🕒 vor 28 Tagen

🇺🇸 Vereinigte Staaten – Remote

💵 $80.000 - $95.000 / Jahr

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Tinuiti

Tinuiti

1001 - 5000 Mitarbeiter

GegrĂźndet 2016

📣 Marketing

💰 Debt Financing im 2019-08

Marketing • Advertising • Technology

Tinuiti ist eine leistungsorientierte Digital-Marketing-Agentur, die sich auf die Steigerung der Markenwirkung über verschiedene digitale Kanäle spezialisiert hat. Ihr Full-Funnel-Ansatz integriert Commerce, TV & Audio, soziale Medien und Suchplattformen, um das Nutzerengagement zu optimieren, Konversionen zu fördern und den digitalen Fußabdruck zu erweitern. Tinuiti nutzt fortschrittliche, firmeneigene Technologien, einschließlich Bliss Point, für Marketing-Messung und -Optimierung, um Einsichten zu liefern, die Effizienz und Wirkung maximieren. Das Unternehmen legt großen Wert auf eine produktorientierte Strategie und ist bekannt für seine Expertise in den Bereichen Mediaplanung, Messung und Attribution, wie durch Anerkennungen in Branchenberichten belegt.

Beschreibung

• Plan and improve full-funnel Paid Social programs across Meta, TikTok, Pinterest, Snapchat, and Reddit • Grow new customers, revenue, and LTV • Use data and creative learnings to make decisions, test strategies, and scale winning ideas • Use automation and Bliss Point insights to optimize spend and reduce waste • Collaborate with Creative, Analytics, Product/Bliss Point, and Client Leadership in the Pod • Turn best practices into repeatable playbooks • Translate business goals into Paid Social plans across prospecting, retargeting, and loyalty • Set client expectations, explain options and trade-offs, and report results tied to business impact • Teach clients and teammates and document reusable practices • Use platform features and automation to improve results • Apply Bliss Point insights to guide budgets, tests, and creative/audience decisions • Design practical holdout, lift, or A/B tests and establish success criteria • Maintain healthy tracking, including pixel/CAPI, event mapping, UTMs, and GA4 • Explain data limitations when recommending changes • Reduce creative fatigue, overlapping audiences, and learning-phase resets • Help the Pod adopt better ways of working • Pilot and scale automation and Bliss Point-guided allocations with proven incremental impact

🎯 Anforderungen

• 5+ years managing Paid Social across Meta and TikTok • Experience with Pinterest, Snapchat, or Reddit is a plus • Hands-on experience with Meta Advantage+, value optimization, and CAPI • Hands-on experience with TikTok Smart Performance • Hands-on experience with Pinterest Performance+ • Experience with audience design • Experience with creative testing • Basic catalog/DPA experience • Comfortable with GA4 and platform analytics • Ability to design tests and connect media to revenue, CAC, and LTV • Senior stakeholder-ready storytelling • Ability to influence across functions • Client-facing presence

🏖️ Vorteile

• Unlimited paid time off • Fully remote work environment • 20 paid holidays • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • Retirement plan with match up to 4% of contributions at 100% • Fringe benefits • Forma wellness benefits • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents: 16 weeks of leave with 100% pay • Partners: 12 weeks of parental leave with 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity through RevShare • Discretionary annual performance bonus

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