Senior Manager, Organic & AI Acquisition

🕒 vor 5 Tagen

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🤖 Künstliche Intelligenz

👻 Geisterscore 10%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Eleanor Health

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

🏥 Gesundheitswesen

⚕️ Krankenversicherung

🧘 Wellness

Healthcare • Healthcare Insurance • Wellness

Eleanor Health ist ein virtueller Gesundheitsdienstleister, der sich auf Online-Behandlungs- und Genesungsdienste für Suchtprobleme spezialisiert hat. Es bietet personalisierte Behandlungspläne an, die medikamentengestützte Behandlung (MAT), virtuelle Therapie und Beratung sowie Peer-Support-Dienste über eine Remote-Plattform kombinieren und Patienten in mehreren US-Bundesstaaten bedienen. Das Unternehmen legt besonderen Wert auf Schadensminderung, ganzheitliche Pflege, Versicherungsakzeptanz und zugängliche, vorurteilsfreie Telemedizin-Dienste für Einzelpersonen und Familien, die von Substanzstörungen betroffen sind.

Beschreibung

• Own organic search strategy and performance across every market served, including content strategy, technical SEO priorities, and local search • Own non-paid new member volume and non-paid share of total acquisition • Set and manage the content strategy and roadmap across the customer journey • Direct website information architecture and organic content experience in partnership with Performance Marketing • Own scalable content creation, publishing, maintenance, and reuse systems, structures, and governance • Own website content architecture, taxonomy, structured content, CMS governance, templates, and publishing workflows • Establish editorial standards and workflows for internal and external contributors • Direct content migration and content lifecycle management, including consolidation, redirects, archival, and adaptation • Build the operational framework connecting content strategy, evidence, execution, measurement, and learning • Manage the freelance copywriter and end-to-end editorial production workflow • Own AI citation, recommendation, and referral visibility for Eleanor Health • Establish measurement of AI visibility and use findings to inform organic, content, reputation, and distribution priorities • Set strategy for entity, citation, structured data, content, and authority signals • Monitor AI-generated representations of Eleanor Health and treatment topics and prioritize corrective action • Own reputation and local presence strategy across all markets, including listings, Google Business Profiles, directories, reviews, and community engagement • Establish cross-functional reputation management frameworks • Address inaccurate, outdated, or unfavorable third-party information • Own the public relations agency relationship and measure its contribution • Own editorial distribution and syndication programs • Own marketing brand strategy and governance, including voice, messaging, visual standards, and consistent application • Maintain a scalable brand system and guide its application with design partners • Own the design partner relationship • Manage and develop direct reports and lead distributed internal and external specialists • Partner with Performance Marketing, Access, Clinical, People, Payer Partnerships, Analytics, Technology, and other stakeholders • Maintain a quarterly operating plan with initiatives, impact, owners, dependencies, resources, and timelines • Build and improve measurement and attribution for non-paid acquisition • Report performance against acquisition and visibility targets • Synthesize performance, search, reputation, visibility, and customer-journey data into actionable priorities and hypotheses • Maintain decision context and apply appropriate standards of evidence to performance claims

🎯 Anforderungen

• 7+ years in organic growth, SEO, content strategy, content operations, or related digital growth disciplines • Experience owning business outcomes rather than a set of deliverables • Demonstrated results in organic search, ideally including local, multi-location, or multi-market search • Hands-on familiarity with generative engine optimization, AI search visibility, or entity, citation, content, and authority signals • Genuine curiosity and experimentation in the evolving AI visibility discipline • Experience translating business objectives into content strategy • Experience managing content systems, workflows, governance, and contributors • Experience with CMS platforms, structured content, taxonomy, information architecture, and web publishing workflows • Experience managing or directing people and specialist partners • Comfort working with imperfect attribution and establishing defensible measurement approaches • Ability to identify data limitations and translate evidence into decisions and testable hypotheses • Ability to lead cross-functional work without direct authority • Sound decision-making in a regulated environment, particularly around patient privacy, clinical accuracy, reputation, and public participation • Ability to prioritize across a broad scope and communicate tradeoffs clearly • Ability to build systems and processes where they do not yet exist • Behavioral health, addiction treatment, or healthcare marketing experience helpful but not required • Multi-state or multi-location organic and local search experience helpful but not required • Working knowledge of structured data and schema markup helpful but not required • Experience directing public relations, creative, SEO, or specialized agency/freelance partners helpful but not required • Experience with brand governance or design systems helpful but not required • Experience with content migrations, CMS implementations, or major website redesigns helpful but not required

🏖️ Vorteile

• Generous Paid Time Off (prorated for new employees) • 12 Vacation days • 12 Wellness (Sick) days • 3 Floating holidays • 9 Company-observed holidays • Jury Duty, Voting Leave, and other forms of paid time off may be available • Eleanor-paid medical and dental insurance plans • Affordable vision coverage • 401(k) plan with 3% match • Short-term disability • Long Term Disability (employee paid) • Life Insurance (Eleanor-paid and employee-paid options) • Paid Family & Medical Leave (PFML) • Mindfulness App Reimbursement • EAP with eight face-to-face sessions • Virtual health and wellness visits covered by the medical plan • Remote work arrangement