Performance Marketing Expert – EdTech

🕒 vor 17 Tagen

🇮🇳 Indien – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

📈 Performance-Marketing-Manager

👻 Geisterscore 25%

Was es bedeutet: wie wahrscheinlich diese Stelle offen bleibt, ohne dass aktiv eingestellt wird.So liest du es: 60 % oder höher heißt, wir halten das für einen Geisterjob. Niedrigere Werte sind weniger bedenklich.Wie wir werten: Dauer offen, Neuveröffentlichungen, offene Stellen vs Teamgröße, wie schnell Stellen geschlossen werden, und ob ein Gehalt angegeben ist.Hinweis: eine Schätzung aus öffentlichen Daten, kein Urteil über das Unternehmen. Echte Stellen können hoch punkten, nutze es also als Hinweis, nicht als Fakt.

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Lebenslauf hochladen

Enthuziastic

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

Gegründet 2020

📚 Bildung

🛍️ eCommerce

👥 B2C

Education • eCommerce • B2C

Globales Peer-to-Peer (P2P) Live-Lernnetzwerk. Unsere Mission ist es, Werkzeuge zu entwickeln und zu verbessern, die es Studenten jeden Alters ermöglichen, Kurse zu finden, die ihrem Budget, ihrem Zeitplan, ihrer Sprache und ihren Lernzielen entsprechen.

Beschreibung

• Take complete responsibility for assigned paid acquisition campaigns from planning and setup through optimization, troubleshooting and results. • Plan, build, manage and optimize paid campaigns across Meta/Facebook and Instagram, Google Ads, YouTube and other relevant platforms. • Generate qualified leads for courses, classes, events, workshops and education programs. • Optimize for qualified leads and enrollments rather than simply maximizing lead volume. • Monitor CPL, CPQL, conversion rate, CAC, ROAS and LTV. • Build and test audiences, lookalikes and retargeting segments. • Set up and optimize lead forms and conversion campaigns. • Test creatives, hooks, offers, messaging and placements. • Manage Google Search, Performance Max, Display, YouTube and remarketing campaigns. • Conduct keyword research, manage negative keywords, optimize bidding and audience targeting, and perform conversion tracking. • Test ad copy and optimize landing pages. • Evaluate additional paid acquisition platforms based on audience fit, economics and measurable outcomes. • Analyze the Ad → Landing Page/Form → Lead → Qualified Lead → Counseling/Sales → Enrolment → Revenue funnel and identify where it loses money. • Connect campaign data with CRM and actual sales/enrollments. • Identify winning creative angles, prepare briefs, analyze creative fatigue and audience saturation, and run A/B tests. • Use AI for ad copy, creative ideation, audience and competitor research, campaign analysis and reporting. • Use automation for lead handling, reporting, scoring and repetitive marketing operations. • Investigate problems, propose and implement solutions, and follow through to resolution. • Continuously test audiences, creatives, offers and funnels while scaling profitable campaigns and improving lead-to-enrollment conversion.

🎯 Anforderungen

• 4–8+ years of performance/digital marketing experience. • Direct EdTech / online education experience is mandatory. • Experience marketing online classes, courses, tutoring, children's education, workshops, events, subscriptions or free trials. • Understanding of parent/student decision-making and education purchase journeys. • Strong hands-on Meta Ads and Google Ads experience. • Proven qualified-lead generation experience. • Strong understanding of CPL, CAC, ROAS and funnel conversion rates. • Experience with campaign tracking and analytics. • Strong analytical and problem-solving skills. • Ability to work independently and take ownership of campaign performance. • Experience with at least 2–3 additional paid acquisition platforms such as LinkedIn, TikTok, Quora, Reddit, Snapchat or regional platforms. • Experience targeting parents, students or NRI audiences is nice to have. • Experience with Google Analytics, Google Tag Manager, Meta Pixel/CAPI, CRM and marketing automation is preferred. • Demonstrated use of at least one personally built or implemented AI/automation workflow. • International paid marketing experience, YouTube Ads experience, CRM and marketing automation experience, AI marketing workflow experience, and subscription, cohort-based or online learning business experience are nice to have. • Ability to explain a real personally managed campaign, including product, audience, platform, budget, campaign structure, CPL, qualified leads, conversion rate, CAC, ROAS, problems, changes and outcomes.

🏖️ Vorteile

• Flexible remote working opportunities. • Opportunity to make a meaningful impact on young learners’ academic growth. • Be part of a learner-driven and supportive educational team. • Competitive compensation based on teaching experience and performance. • Opportunities for long-term association and career advancement within the organization.