Paid Media Specialist

🕒 vor 12 Tagen

🌵 Arizona, California, +3 weitere Bundesländer – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🚗 Michigan – Remote ☕ Washington – Remote

💵 €32 - €35 / Stunde

⏰ Vollzeit

🟢 Junior

🟡 Mittelstufe

📈 Performance-Marketing-Manager

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Etna Interactive

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 2002

🏥 Gesundheitswesen

💼 Beratung

📣 Marketing

Healthcare • Consulting • Marketing

Etna Interactive ist eine Full-Service-Digital-Marketing-Agentur, die sich auf Online-Marketing für Gesundheitspraktiken spezialisiert hat, einschließlich plastischer Chirurgie, medizinischer Spas, Dermatologie und Ophthalmologie. Das Unternehmen bietet SEO, responsive Webdesign, bezahlte Such- und Sozialwerbung, Reputationsmanagement, Content- und E-Mail-Marketing, lokale und mobile Optimierung, Technologieintegration, Schulung und Analytik. Etna bietet auch produktisierte Software-Tools wie Anrufverfolgung und Lead-Management an und legt Wert auf Antwort-Engine/AI-Optimierung und messbarem ROI; es arbeitet remote und bedient Einzelpraxen bis hin zu großen regionalen Gruppen landesweit.

Beschreibung

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize qualified lead volume, efficiency, ROI, and client success. • Build, launch, and scale campaigns through keyword research, compelling ad copy, audience targeting, campaign structuring, and strategic budget allocation. • Develop creative strategies and briefs for Meta campaigns, directing messaging, formats, concepts, and asset requirements in collaboration with design and content teams. • Provide strategic direction for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities. • Monitor campaign performance and budget pacing, identifying trends and implementing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative. • Plan and execute structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to improve conversion rates and lead quality. • Partner with analytics and development teams to ensure accurate conversion tracking, attribution, platform integrations, and campaign measurement. • Analyze performance beyond platform metrics by incorporating lead quality, appointment, enrollment, or revenue data whenever available. • Translate campaign results into clear insights, recommendations, and performance updates for internal teams and clients. • Collaborate with Client Success, Sales, Design, Content, and Development teams to deliver paid media strategies aligned with client objectives. • Ensure campaigns comply with platform policies, healthcare advertising requirements, and applicable privacy considerations. • Stay current on platform changes, advertising trends, emerging tools, and industry best practices.

🎯 Anforderungen

• Bachelor's degree in Marketing, Advertising, or a related field (or equivalent combination of education and experience) • Approximately 2+ years of experience in a digital marketing or paid media role • Experience building, managing, or optimizing Google Ads campaigns • Excellent attention to detail with strong analytical and problem-solving skills • Strong written and verbal communication skills • Familiarity with healthcare or other highly regulated industries.

🏖️ Vorteile

• 100% employer-sponsored medical coverage • 401(K) with matching • Employer-sponsored long-term disability insurance • Progressive PTO system