Senior Paid Media Strategist

🕒 vor 6 Tagen

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $110.000 - $130.000 / Jahr

⏰ Vollzeit

🟠 Senior

📈 Performance-Marketing-Manager

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EverCommerce

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

☁️ SaaS

🤝 B2B

📣 Marketing

💰 Private equity im 2019-08

SaaS • B2B • Marketing

EverCommerce ist ein Anbieter von branchenspezifischer Software, die die Dienstleistungswirtschaft antreibt. Das Unternehmen entwickelt SaaS-Produkte, um alltägliche Abläufe für Dienstleistungsprofis digital zu transformieren, einschließlich Unternehmensverwaltung, elektronischer Abrechnung und mobiler Zahlungen, Omni-Channel-Marketing und Kundenbindungstools. EverCommerce konzentriert sich auf vertikalisierte Lösungen und nicht auf Massenmarkt-Software, die darauf ausgelegt sind, Betriebe, Marketing und Kundeninteraktionen für serviceorientierte Unternehmen zu modernisieren.

Beschreibung

• Own the paid media number. Define and own the business objectives for what paid channels can deliver — pipeline, new subscriptions, CAC/CAF efficiency, and contribution — across the portfolio you support. • Set cross-channel strategy. Build and continuously evolve the paid strategy spanning search, paid social, affiliates, and influencer/creator partnerships, allocating investment to where it compounds. • Translate market shifts into advantage. Stay ahead of platform, auction, measurement, and creator-economy dynamics, and convert those changes into a sharper plan before competitors react. • Be the face of paid to the business. Serve as the main interface with business stakeholders — GMs, brand and product leaders, and finance — on key results, strategies, and optimizations. • Communicate with clarity. Frame context, performance, anomalies, and recommendations in a simple, narrative-driven way that earns trust and drives decisions, not just dashboards. • Align investment to ambition. Partner on budget setting and reforecasting, and make a defensible case for where incremental dollars should and should not go. • Run a high-accountability agency model. Brief, manage, and hold agency partners accountable to outcomes — setting the strategy and standards, reviewing the work, and owning the results regardless of who pushes the buttons. • Deliver through either model. Generate results yourself or through partners as the situation requires, drawing on experience operating in both in-house and agency-led structures. • Strengthen how we work with partners. Help refine the playbooks, scorecards, and rituals that keep agency partnerships and internal strategy working well together. • Own the testing agenda. Direct the roadmap of audience, creative, offer, and landing-page tests — setting hypotheses and priorities and judging what scales. • Drive toward incrementality. Push beyond last-click toward a credible read on what paid truly drives, and use it to guide reinvestment. • Connect paid to the funnel. Partner with analytics, lifecycle, web, and sales teams to diagnose funnel issues and unlock conversion downstream of the click.

🎯 Anforderungen

• 6+ years in paid media / performance marketing, with a track record of owning channel outcomes and business targets — not just managing campaigns. • Demonstrated experience operating in both in-house and agency-led models, with required, hands-on experience managing agencies to measurable results. • Multi-channel fluency across paid search, paid social, and at least one of affiliate or influencer/creator marketing; comfort building strategy across all four. • Strong command of performance economics — ROI, CAC, LTV, CPA, CVR, MER — and of B2B/SMB funnels (leads, MQLs, SQLs, trials, subscriptions, retention). • Ability to translate complexity into a clear, persuasive narrative for senior business stakeholders and to influence without authority. • Analytical confidence: fluent enough in data, attribution, and measurement to challenge an agency's numbers and stand behind your own. • A bias for outcomes over activity, and the judgment to know when to lean on a partner and when to step in directly.

🏖️ Vorteile

• Flexibility to work where and how you want within your country of employment — in-office, remote, or hybrid • Day 1 access to robust health and wellness benefits, including an annual wellness stipend • 401(k) with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program