Senior Director, Marketing

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🕒 vor 2 Monaten

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🟠 Senior

🎡 Marketing

🦅 H1B-Visum-Sponsor

Dieses Unternehmen hat in der Vergangenheit H1B-Visa gesponsert.

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Fortive

WebsiteLinkedInAlle Stellen

10.000+ Mitarbeiter

Gegründet 2016

🏢 Unternehmen

⚕️ Krankenversicherung

💰 Post-IPO Equity im 2020-03

Enterprise • Healthcare Insurance

Fortive ist ein globales Unternehmen im Bereich der industriellen Technologie, das sich auf die Bereitstellung fortschrittlicher Gesundheitslösungen, intelligenter Betriebsabläufe und präziser Technologien spezialisiert hat. Mit einem Team von 18. 000 Mitarbeitern arbeitet Fortive an der Lösung technischer Herausforderungen und ermöglicht sicherere, intelligentere und effizientere industrielle Abläufe. Das Unternehmen legt großen Wert auf Nachhaltigkeit, Integrität und ständige Verbesserung und strebt nach einer stärkeren, sichereren und intelligenteren Zukunft. Fortive wurde als eines von Amerikas verantwortungsvollsten Unternehmen anerkannt und zeigt damit sein Engagement für positive soziale und ökologische Auswirkungen.

Beschreibung

• Design and lead a unified marketing strategy that drives awareness, preference, and inbound demand across hospital and ASC markets • Establish scalable approaches to segmentation, positioning, and messaging aligned to buyer needs and enterprise growth priorities • Ensure consistent, outcomes-oriented messaging across digital, field, and thought leadership channels • Serve as a close partner to Product Management and Product Marketing to translate product strategy into effective go-to-market execution • Support new product, feature, and partnership launches through coordinated marketing activation • Provide market and customer insight to inform roadmap prioritization and commercial readiness • Build marketing capabilities that equip commercial teams and physician champions with tools, messaging, playbooks, and confidence to communicate value effectively in complex, multi-stakeholder buying environments • Develop clinically credible, evidence-based narratives that differentiate the SaaS platform in outcomes, efficiency, interoperability, and user experience • Reinforce SaaS value as complementary within broader EMR ecosystems through disciplined narrative development • Establish and scale the company’s market presence and credibility with executive, clinical, and IT leaders—particularly within large, strategic health systems • Lead thought leadership initiatives such as executive roundtables, benchmarking insights, white papers, and digital health content that resonate with C‑suite, physician, and IT stakeholders • Shape the company’s market identity, ensuring it is positioned as a trusted long-term innovation partner across the healthcare ecosystem • Drive a cohesive narrative that reinforces the platform’s value within broader EMR environments, supporting both customer acquisition and expansion • Influence enterprise growth by connecting marketing strategy with revenue goals, product adoption, and customer lifetime value • Coach, mentor, and manage performance to foster individual growth and accountability, ensuring alignment with organizational goals • Recruit, develop, and retain top talent by building strong capabilities and creating clear career development pathways/providing opportunities for continuous learning and advancement • Cultivate a high-performing culture that promotes engagement, collaboration, and continuous improvement across teams

🎯 Anforderungen

• Bachelor’s Degree required; Master’s degree preferred • 8-12 years of experience in B2B, healthcare technology, or SaaS environments, with 5-8 years in leadership roles • Demonstrated success building and scaling marketing organizations, not just running mature ones • Strong business acumen with experience partnering cross-functionally with Sales, Product, and Executive Leadership • Proven ability to influence without authority and lead through complexity and change • Ability to 25-30% travel required

🏖️ Vorteile

• Health insurance • 401(k) retirement plan • Paid time off • Flexible work arrangements • Professional development opportunities