Senior Performance Marketing Manager

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Franki

WebsiteLinkedInAlle Stellen

201 - 500 Mitarbeiter

Gegründet 1911

🏗️ Bauwesen

🏠 Immobilien

🤝 B2B

Construction • Real Estate • B2B

Franki ist ein belgisches Bauunternehmen, seit 1998 Teil der Willemen Group, spezialisiert auf Hochbau, Renovierung und Tiefbau (öffentliche Arbeiten). Es realisiert Wohn-, Bildungs-, Industrie- und öffentliche Projekte, legt Wert auf Qualität, Sicherheit und Nachhaltigkeit und investiert in Mitarbeiterschulungen und internes Fachwissen.

Beschreibung

• Own Franki's paid acquisition strategy across both B2C consumer growth and B2B merchant acquisition. • Manage and optimize performance across Meta, Google, TikTok, Apple Search Ads, and emerging paid channels. • Lead external agency partners by setting goals, managing budgets, auditing campaign performance, and ensuring accountability. • Launch, test, and optimize campaigns directly within ad platforms when needed. • Drive consumer app installs, user acquisition, and in-app engagement while continuously improving customer acquisition costs. • Build and scale merchant lead generation programs that support Sales and improve lead quality and pipeline performance. • Develop and execute an experimentation roadmap across creative, landing pages, audiences, and campaign optimization. • Own marketing attribution, reporting, and performance dashboards across tools including AppsFlyer, GA4, GTM, and Salesforce. • Manage paid media budgets and optimize investment across lower-funnel acquisition and upper-funnel brand awareness initiatives. • Leverage AI and automation tools to improve marketing efficiency, accelerate testing, and scale creative production. • Partner closely with Product, Sales, Data, and Creative teams to identify growth opportunities and improve campaign performance.

🎯 Anforderungen

• 6+ years of performance marketing or growth marketing experience. • Experience managing both B2C mobile app acquisition and B2B lead generation programs. • Deep expertise across Meta Ads, Google Ads, TikTok Ads, Apple Search Ads, and other paid acquisition channels. • Hands-on experience scaling mobile apps with a strong understanding of AppsFlyer, SKAdNetwork, Conversions API, and mobile attribution. • Strong analytical skills with experience using GA4, GTM, Salesforce, and modern marketing analytics platforms. • Experience managing media agencies and holding partners accountable to aggressive performance goals. • A proven track record of improving CAC, ROAS, conversion rates, and overall marketing efficiency. • Excellent communication skills and the ability to work cross-functionally with Product, Sales, and Leadership. • A highly execution-oriented mindset with a willingness to roll up your sleeves and do the work.

🏖️ Vorteile

• Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings. • PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year. • Medical, Dental & Vision : We cover 100% of Medical, Vision, and Dental insurance costs for employees. • 401(k) • Equipment: Computer & technology equipment applicable to your role. • Monthly Stipend: To help cover some home office expenses.