Paid Media Specialist

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Gray Media

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1897

📣 Marketing

💼 Beratung

🍽️ Lebensmittel & Getränke

Marketing • Consulting • Food & Beverage

Gray Media ist ein in den USA ansässiges Rundfunk- und Digitalmedienunternehmen, das ein Portfolio von Fernseh- und Digitalmarken besitzt und betreibt. Zu seinen Geschäftsbereichen und Divisionen gehören lokale Nachrichten- und Sportnetzwerke (Gray Sports Networks, Raycom Sports), digitales Publishing (Gray Digital Media, InvestigateTV, Live Assembly), Produktionsstudios (PowerNation Studios), eine Lebensmittel-/Medienmarke (Tupelo Honey) sowie Partnerschaften mit Telemundo. Das Unternehmen bietet Werbemöglichkeiten, Investor Relations und gemeinschaftsorientiertes lokales Storytelling über Rundfunk- und Online-Plattformen.

Beschreibung

• The Paid Search Specialist manages and optimizes high-volume paid search campaigns across Google Ads, Microsoft Ads, Facebook/Meta, YouTube, and key SaaS/managed-service platforms. • Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms. • Work confidently within native ad interfaces and managed-service and SaaS platforms used for campaign automation, reporting, or optimization. • Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy. • Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards. • Analyze data to optimize bidding, targeting, and ad relevance. • Run A/B tests and continuously improve quality scores and conversion performance. • Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution. • Translate performance insights into actionable recommendations for account managers and strategists. • Monitor campaign pacing, delivery, and KPIs daily. • Prepare performance reports using platform dashboards, analytics tools, and SaaS reporting systems. • Ensure tracking accuracy via tags, pixels, UTM parameters, and analytics integrations.

🎯 Anforderungen

• 3+ years of hands-on experience managing paid search campaigns. • Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword tools. • Strong understanding of bidding strategies, tracking, attribution, and optimization tactics. • Excellent analytical skills with the ability to interpret data and present insights clearly. • Strong written and verbal communication skills. • Ability to manage multiple projects, prioritize tasks, and meet deadlines.

🏖️ Vorteile

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO