Paid Media Specialist

🕒 vor 5 Tagen

🌐 Vereinigte Staaten, Kanada – Remote

🇺🇸 Vereinigte Staaten – Remote 🇨🇦 Kanada – Remote

🌵 Arizona, Colorado, +16 weitere Bundesländer – Remote

🌵 Arizona – Remote ⛰️ Colorado – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🐎 Kentucky – Remote 🎰 Nevada – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🤠 Texas – Remote 🍁 Vermont – Remote ⚔️ Virginia – Remote 🧀 Wisconsin – Remote

⏰ Vollzeit

🟡 Mittelstufe

🟠 Senior

📈 Performance-Marketing-Manager

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Kalkomey Enterprises, LLC

WebsiteLinkedInAlle Stellen

51 - 200 Mitarbeiter

Gegründet 1995

📚 Bildung

🏛️ Regierung

☁️ SaaS

Education • Government • SaaS

Kalkomey Enterprises, LLC ist ein Anbieter von Outdoor-Sicherheits- und Bildungslösungen, der eng mit Regierungsbehörden und Organisationen zusammenarbeitet. Kalkomey bietet eine GovSuite-Softwareplattform, die Bildung, Events, Datenvisualisierungen, Zertifizierungsabwicklung, Kartendruck, regulatorische Zustellung und operative Unterstützung kombiniert, um öffentlichen Behörden bei der Durchführung von Programmen, der Einhaltung von Vorschriften und der Bereitstellung bürgerorientierter Dienstleistungen zu helfen. Sie liefern akkreditierte Online-, Präsenz-, szenariobasierte und fortgeschrittene Kurse, sowie Feldwerkzeuge wie Karten- und Grundstücksinformationen und Vorhersage-/Prognosefähigkeiten zur Unterstützung von Outdoor-Fähigkeiten und Verwaltung. Kalkomey betont sichere, zentralisierte Workflows und auditfähige Aufzeichnungen und bedient über 60 staatliche, provinzielle, territoriale und bundesstaatliche Regierungspartner mit Millionen von ausgestellten Zertifizierungen und einer breiten globalen/nordamerikanischen Reichweite.

Beschreibung

• Build, launch, and manage paid media campaigns across Google Ads and Meta Ads (required), with exposure to Microsoft Ads, Reddit, and Snapchat as skills grow. • Set up and QA campaigns including ad copy, audience targeting, bidding strategies, and tracking configurations. • Maintain campaign hygiene by monitoring budgets, pacing, and performance on a daily and weekly basis. • Assist in the development of ad creative briefs in collaboration with the Brand & Creative team. • Pull and synthesize performance data from ad platforms and internal analytics tools into clear, actionable weekly and monthly reports. • Track KPIs including ROAS, CPA, CTR, conversion rate, and impression share across all active campaigns. • Identify performance trends, flag anomalies, and surface insights to the broader Growth Marketing team. • Support the development of dashboards and reporting templates to improve visibility for stakeholders. • Support A/B testing across ad creative, landing pages, audience segments, and bidding strategies. • Assist in documenting test hypotheses, results, and learnings in a structured experimentation log. • Proactively identify opportunities to improve efficiency and reduce wasted spend. • Stay current on platform updates, algorithm changes, and paid media best practices. • Use AI tools (ChatGPT, Claude, Jasper) to generate and rapidly A/B test ad copy variations — headlines, descriptions, and CTAs — at scale. • Apply prompt engineering basics to write clear, specific prompts that produce usable first drafts without heavy iteration. • Leverage AI-powered tools and ChatGPT Code Interpreter to summarize campaign performance data, identify trends, and draft actionable recommendations. • Coordinate with the SEO, CRM, and Product Marketing teams to align paid campaigns with broader acquisition and lifecycle strategies. • Partner with the Brand & Creative team to ensure ad assets meet platform specs and are optimized for performance. • Communicate clearly with internal stakeholders on campaign status, blockers, and results. • Contribute to quarterly planning cycles by providing paid channel insights and performance context.

🎯 Anforderungen

• 3–5 years of hands-on experience managing paid media campaigns, with demonstrated proficiency in Google Ads and Meta Ads. • Working knowledge of Microsoft Ads, Reddit Ads, or Snapchat Ads is a plus. • Strong analytical skills with the ability to interpret data, draw conclusions, and communicate findings clearly. • Experience with budget management and pacing across multiple concurrent campaigns. • Familiarity with audience targeting, segmentation, and funnel-stage campaign strategy. • Comfort working in analytics tools such as Tableau, Google Analytics 4 (GA4), Looker Studio, or similar platforms. • Collaborative mindset with strong written and verbal communication skills. • Organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment. • Genuine curiosity about what is working and why, with a bias toward testing and iteration. • Prompt engineering basics: ability to write clear, specific prompts that produce usable first drafts without heavy iteration. • AI-assisted ad copywriting: demonstrated use of tools like ChatGPT, Claude, or Jasper to generate and A/B test headline and description variations at scale. • AI-powered campaign analysis: ability to use AI tools or ChatGPT Code Interpreter to summarize performance data, spot trends, and draft recommendations.

🏖️ Vorteile

• We are a fully distributed company – unless specifically indicated in the job description, this is a work from home position • Employer matched 401(k) • Medical/Dental/Vision insurance with generous employer contributions (including HSA) • Maternity and Paternity leave and benefits • Three weeks of paid vacation, 12 paid holidays, a paid community service day, and a flexible work schedule • Annual wellness allowance, as well as a paid mental health day once a year for when you need it • Automatic WFH contribution to each paycheck • Employee Assistance Program (EAP)