Senior Director – Digital Campaign Operations

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Gray Media

WebsiteLinkedInAlle Stellen

1001 - 5000 Mitarbeiter

Gegründet 1897

📱 Medien

👥 B2C

Media • B2C

Gray Media ist ein in den USA ansässiges Rundfunk- und Digitalmedienunternehmen, das ein Portfolio von Fernseh- und Digitalmarken besitzt und betreibt. Zu seinen Geschäftsbereichen und Divisionen gehören lokale Nachrichten- und Sportnetzwerke (Gray Sports Networks, Raycom Sports), digitales Publishing (Gray Digital Media, InvestigateTV, Live Assembly), Produktionsstudios (PowerNation Studios), eine Lebensmittel-/Medienmarke (Tupelo Honey) sowie Partnerschaften mit Telemundo. Das Unternehmen bietet Werbemöglichkeiten, Investor Relations und gemeinschaftsorientiertes lokales Storytelling über Rundfunk- und Online-Plattformen.

Beschreibung

• Lead and oversee Gray Digital Media’s campaign operations teams across Programmatic, Paid Search, Paid Social, Streaming TV, and Managed Platform operations • Develop scalable workflows, operational processes, and execution strategies to improve campaign performance, efficiency, and client results • Establish operational standards, quality assurance procedures, and best practices across campaign fulfillment teams • Partner with Sales, Operations, Product, and Leadership teams to align operational strategy with revenue growth initiatives • Oversee media buying strategy and execution across DSPs, search, and social platforms, and manage digital products • Monitor campaign pacing, optimization strategies, performance metrics, and operational KPIs to ensure campaign success • Build and maintain strong relationships with media vendors, platform partners, and technology providers • Evaluate and implement new operational tools, platform capabilities, and workflow improvements to enhance campaign execution and scalability • Lead, mentor, and develop high-performing campaign operations and media execution teams • Assist in training initiatives, operational documentation, and process improvements across departments • Foster a collaborative, solutions-oriented environment focused on operational excellence and client success • Provide leadership during high-volume campaign periods while maintaining execution quality and operational efficiency

🎯 Anforderungen

• 5+ years of experience in digital media, campaign operations, programmatic buying, paid media, or advertising operations • 3+ years of leadership experience managing digital media or campaign execution teams • Strong expertise across Programmatic, Streaming TV/CTV, Paid Search, Paid Social, Display, Video, Audio, Native, and Omnichannel advertising • Deep working knowledge of DSPs, media buying platforms, and digital advertising ecosystems • Proven ability to build operational workflows, improve processes, and manage vendor relationships • Strong analytical, organizational, communication, and leadership skills within a fast-paced environment • Experience with campaign tracking, analytics, attribution, pixel implementation, and performance reporting preferred • Ability to manage multiple priorities while driving operational excellence and team performance

🏖️ Vorteile

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO