Senior Digital Acquisition Marketer

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🕒 vor 9 Tagen

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Vollzeit

🟠 Senior

🎡 Marketing

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Harbor Health

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

⚕️ Krankenversicherung

Healthcare Insurance

Harbor Health ist ein Gesundheitsdienstleister, der eine Palette von medizinischen Dienstleistungen anbietet, darunter Express Care für unmittelbare medizinische Bedürfnisse wie Halsschmerzen, saisonale Allergien und regelmäßige Gesundheitsbesuche. Sie betonen einen Ansatz der gemeinsamen Gestaltung von Gesundheit und arbeiten in enger Zusammenarbeit mit Patienten, um optimale gesundheitliche Ergebnisse zu erzielen. Harbor Health bietet sowohl virtuelle als auch traditionelle Terminoptionen an und akzeptiert die meisten Versicherungspläne, um seinen Klienten zugängliche Gesundheitsversorgung zu gewährleisten. Mit mehreren Kliniken, einschließlich spezialisierter Express-Care-Standorte, konzentrieren sie sich darauf, eine warme, einladende und effiziente Betreuung zu bieten, wie aus positiven Patientenbewertungen hervorgeht.

Beschreibung

• Lead acquisition strategy for both IFP membership growth and commercial clinic consumer acquisition across all Harbor markets • Develop market-specific growth plans in partnership with Growth and Operations — balancing scale/efficiency in Austin with market entry acceleration in San Antonio, Dallas, and El Paso • Own strategy, execution, and investment management across paid and addressable channels — programmatic, paid social, search, direct partnerships, and emerging platforms (retail media networks, healthcare marketplaces, streaming/CTV, audio) • Lead the organization's organic search strategy including keyword planning, on-page optimization, and content alignment • Build audience-first strategies grounded in behaviors, intent signals, and health needs • Continuously optimize across audience, channel mix, creative, and landing experience; establish and scale test-and-learn frameworks • Monitor and analyze online reviews and ratings across platforms • Partner closely with Marketing, Product, Analytics, and Operations

🎯 Anforderungen

• 3+ years of experience in performance marketing, growth marketing, or digital media — with demonstrated acquisition outcomes tied to real-world conversion (enrollments, appointments, transactions) • Deep hands-on experience with DSPs (DV360, The Trade Desk), paid social, and paid search platforms • Experience building integrated acquisition strategies across programmatic and direct channels • Strong understanding of audience targeting strategies — first-party, contextual, and modeled audiences • Proven ability to manage budgets across multiple markets and objectives with pacing and forecasting accountability • Strong analytical mindset; ability to translate performance data into clear investment decisions • Excellent communication, presentation, and cross-functional collaboration skills • Advanced proficiency in Excel and analytical/reporting tools • Preferred Experience operating across multiple geographic markets with varying levels of maturity • Background in health plan or health-tech environments; IFP/ACA enrollment cycle experience strongly preferred • Familiarity with payvider models, value-based care, or ACA individual market dynamics • Experience with emerging channels including CTV/streaming, retail media networks, and healthcare marketplaces • Knowledge of SEO strategy, on-page optimization, and search performance measurement • Bilingual English/Spanish preferred, given Harbor's Texas market demographics and member population

🏖️ Vorteile

• Opportunity to shape Harbor's member acquisition strategy and define how a payvider grows across Texas • Collaborative and dynamic work environment • An organization made up of people who are passionate about changing the healthcare landscape • Competitive salary and benefits package • Professional development and growth opportunities • A transparent and unique culture