Director of Ecommerce, Subscription

🕒 vor 2 Tagen

🏄 California – Remote

🏄 California – Remote

💵 $125.000 - $165.000 / Jahr

⏰ Vollzeit

🔴 Experte

🛍️ E-Commerce-Spezialist

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Hi-Altitude Brands

WebsiteLinkedInAlle Stellen

11 - 50 Mitarbeiter

🏥 Gesundheitswesen

🍽️ Lebensmittel & Getränke

📣 Marketing

Healthcare • Food & Beverage • Marketing

Hi-Altitude Brands ist ein in Los Angeles ansässiges Markenstudio, das Wellness- und Lifestyle-Konsumgütermarken kreiert, launcht und skaliert. Das Unternehmen verbindet kreative Strategie, Produktentwicklung, Lieferkette und Betrieb sowie Performance-Marketing, um zweckorientierte Direktvertriebsmarken aufzubauen. Zum Portfolio gehört Stonehenge Health, eine wissenschaftlich fundierte Nahrungsergänzungsmittelmarke. Hi-Altitude legt Wert auf Design, Inhalt und Medien, um Wachstum zu fördern und Marken bei der Weiterentwicklung zu unterstützen.

Beschreibung

• Own the CRO and testing roadmap across front-end pages, landing pages, product pages, and blog content • Design, prioritize, and execute unbiased tests to improve conversion rate and AOV, interpret results, and translate data into action • Own subscription retention, churn, and LTV initiatives in ReCharge • Test save tactics, manage dunning, reduce involuntary churn, extend billing cycles, and grow subscriber lifetime value • Develop personalized subscriber communications with the Lifecycle Marketing Manager and remove subscribers from irrelevant communications • Design and lead pricing tests to optimize margin and conversion, with final authority on test design and rollout • Own the AfterSell relationship and manage upsell/cross-sell testing to increase upsell take-rates • Evaluate competing vendors and determine whether to evolve or switch tools • Support product launches and site-wide sales initiatives with marketing, creative, and operations • Partner with Acquisition to manage landing page tests aimed at lowering CAC and raising new customer ROAS • Proactively identify site issues and improvement opportunities and drive them to resolution

🎯 Anforderungen

• 10+ years of experience in ecommerce, subscription/retention, CRO, or growth marketing within DTC subscription-based consumer brands • Hands-on experience with Shopify Plus, ReCharge, testing tools such as Convert, Optimizely, and VWO, and upsell/cross-sell tools • Track record of designing, running, and interpreting statistically sound CRO and upsell tests • Ability to avoid biased test design and defend interpretations of test data • Working knowledge of dunning management tactics for involuntary churn reduction • Strong point of view on pricing strategy and margin optimization backed by test-driven reasoning • Familiarity with ecommerce and subscription tooling landscapes, including upsell, retention, and CRO platforms • Judgment to evaluate build-versus-buy and vendor-switch decisions • Comfort owning ambiguous, cross-functional work in a fast-moving, autonomous, fully remote environment

🏖️ Vorteile

• Flexible time off + 9 annual company holidays • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • 3% Employer contributions to 401(k) regardless of employee participation! (Free money) • Matching Charitable Contributions up to $2,500/year • $1,200/annual Work from Home (WFH) stipend • Employee Recognition and Rewards Program • Pet insurance • Employee Product Samples and Discounts • Professional Development Fund • Free Calm App Subscription • Bonus eligibility