Senior Manager, Performance Creative

🕒 vor 1 Monat

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $150.000 - $180.000 / Jahr

⏰ Vollzeit

🟠 Senior

👔 Manager

Jetzt Bewerben

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iRESTORE

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11 - 50 Mitarbeiter

Gegründet 2003

🏥 Gesundheitswesen

🍽️ Lebensmittel & Getränke

💼 Beratung

Healthcare • Food & Beverage • Consulting

iRESTORE ist ein Direktanbieter im Gesundheits- und Schönheitssektor, der von der FDA zugelassene Rotlicht- / Niedriglevel-Lasertherapie (LLLT)-Geräte sowie ergänzende Haar- und Hautpflegeprodukte zur Behandlung von Haarausfall und zur Förderung der Hautverjüngung entwickelt und verkauft. Die Marke vermarktet tragbare Hardware für den Hausgebrauch (Helme, Kappen) und topische Formulierungen, legt Wert auf klinische Studien und ärztliche Empfehlungen, bietet Online-Quiz, Produktpakete, ein Garantie-/Rückgabeprogramm an und verkauft hauptsächlich über ihren eigenen eCommerce-Store und Marktplätze.

Beschreibung

• Lead Performance Creative Strategy • Own the performance creative roadmap across paid social and video platforms. • Partner with Paid Social and Media Buying to align creative priorities with spend plans, testing needs, and performance goals. • Translate business objectives, customer insights, and performance data into clear creative briefs, concepts, and testing plans. • Stay current on platform trends and creative best practices across Meta, TikTok, YouTube, Snap, and emerging channels. • Develop a structured creative testing process across concepts, hooks, angles, formats, offers, and customer segments. • Set clear guidelines for test design, naming conventions, tagging, reporting, and creative analysis. • Use performance metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS to evaluate creative performance. • Make clear recommendations on what to stop, improve, repeat, or scale based on performance data. • Build a creative production plan that supports paid media needs by platform, funnel stage, campaign priority, and refresh cadence. • Forecast creative volume needs based on spend levels, testing priorities, fatigue patterns, and growth goals. • Identify workflow, resourcing, and production gaps before they impact performance. • Create systems that help the team produce strong creative consistently and efficiently. • Build and maintain customer personas and messaging frameworks based on real data, including reviews, surveys, CRM insights, creative performance, customer research, and market trends. • Partner with Growth Marketing, Digital Product and Retention & Lifecycle to ensure winning ad concepts connect to strong landing page experiences. • Partner with Retention & Lifecycle to ensure email, SMS, and post-click journeys reinforce key customer messages. • Share creative learnings across teams so paid media insights inform broader customer experience improvements. • Manage and develop a team of creative strategists and video production talent.

🎯 Anforderungen

• 6+ years of experience in performance creative, creative strategy, growth marketing, or paid social creative for DTC, e-commerce, or consumer brands. • Experience managing, mentoring, or leading creative strategists, editors, designers, or production partners. • Strong understanding of paid social creative across Meta, TikTok, YouTube, Snap, and emerging platforms. • Experience building and managing creative testing systems. • Strong direct-response creative instincts, including hooks, offers, objections, proof points, social proof, urgency, and conversion-focused storytelling. • Ability to use performance data to diagnose creative and make clear recommendations. • Experience developing customer personas, messaging frameworks, and creative angle libraries based on customer insights and performance data. • Ability to partner effectively with media buyers, CRO teams, lifecycle marketers, designers, editors, data teams, and brand stakeholders. • Strong communication, prioritization, and leadership skills in a fast-moving environment.

🏖️ Vorteile

• Unlimited PTO • Medical, Dental, Vision and Life Insurance • Paid Parental Leave • WFH Setup Credit • Quarterly Fitness Credit • Quarterly Read-On-Us Credit • Employee Discounts on iRESTORE Products!