Head of Marketing

🕒 vor 1 Tag

🇺🇸 Vereinigte Staaten – Remote

⏰ Vollzeit

🔴 Experte

🎯 Marketingleiter

🗣️🇺🇸🇬🇧 Englisch erforderlich

Woher diese Stelle stammt

Veröffentlicht auf der Karriereseite von ITVA, nicht über eine Jobbörse

Von Remote Rocketship zum ersten Mal gesehen vor 1 Tag

Noch offen auf der Website von ITVA. Geprüft vor 1 Stunde.

Logo of ITVA

ITVA

11 - 50 Mitarbeiter

Gegründet 2024

🏢 Unternehmen

🔒 Cybersecurity

☁️ SaaS

Enterprise • Cybersecurity • SaaS

ITVA ist ein Unternehmen, das eine Softwareplattform und Dienstleistungen anbietet, um KI auf kritischen IT-Infrastrukturen (Versorgungsunternehmen, Banken, Bundesbehörden usw. ) sicher zu implementieren. ITVA entdeckt und kartiert kontinuierlich jedes Gerät, jede Verbindung und jeden Datenfluss über IT-, OT- und Cloud-Systeme, um einen zeitlich geordneten digitalen Zwilling und einen Data Lake zu erstellen. Anschließend führt es KI-gesteuerte Automatisierung, Triagierung, Schwachstellenbewertung und Compliance-Prüfungen an diesem Zwilling (nicht in der Live-Produktion) durch. Sie bieten außerdem professionelle Unterstützung sowie gemanagte Services, um die Plattform für Unternehmenskunden bereitzustellen, zu integrieren und zu betreiben.

Beschreibung

• Build ITVA's marketing function from zero to one • Establish the marketing strategy, infrastructure, processes, and organizational foundation • Develop positioning and messaging for enterprise IT, networking, infrastructure, and security leaders • Establish ITVA as a recognizable and trusted name in AI-driven enterprise IT operations • Develop and execute demand-generation campaigns that generate qualified enterprise opportunities and support revenue growth • Partner with sales, product, and leadership on launches, market expansion, and customer acquisition • Lead website strategy, SEO, paid campaigns, email marketing, and digital acquisition channels • Develop technical and business-focused content, customer success stories, and industry perspectives • Establish attribution, analytics, reporting, and performance measurement • Create sales enablement materials, competitive positioning, case studies, and campaigns • Identify, recruit, and develop marketing talent • Execute campaigns, create content, test messaging, and deliver results hands-on • Work directly with company leadership, engineering, product, and sales to shape market positioning and customer reach

🎯 Anforderungen

• 7+ years of professional marketing experience, ideally in B2B enterprise software, SaaS, cybersecurity, or infrastructure technology • 3+ years of marketing leadership experience, with demonstrated ownership of strategy, execution, and business outcomes • Proven experience building or scaling marketing functions at startups or high-growth technology companies • Strong understanding of enterprise B2B marketing, long sales cycles, and technical buyer personas • Experience developing positioning, messaging, and go-to-market strategies for complex technology products • Demonstrated success building demand-generation programs that produce measurable pipeline and revenue impact • Experience across content, digital, product marketing, and growth • Strong analytical skills and a data-driven approach to marketing performance • Excellent communication, storytelling, and leadership abilities • Entrepreneurial mindset with the ability to operate independently, prioritize effectively, and thrive without an established playbook • Experience marketing enterprise infrastructure, networking, cybersecurity, observability, or IT operations platforms • Previous experience as an early marketing hire or founding marketing leader • Experience working with technical founders and engineering-led organizations • Familiarity with account-based marketing (ABM), enterprise events, industry conferences, and partner marketing • Experience building marketing strategies targeting Fortune 500 enterprises or regulated industries • Familiarity with AI products and the enterprise AI landscape • Experience hiring and scaling high-performing marketing teams

🏖️ Vorteile

• Genuine zero-to-one opportunity with autonomy to define the marketing function • Established product with real enterprise customers, proven technology, and commercial traction • Meaningful influence over company strategy, product positioning, and go-to-market decisions • Opportunity to build the marketing organization, culture, and processes • Direct visibility into the connection between marketing decisions and company growth

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