Vice President of Marketing

Stelle nicht auf LinkedIn

🕒 vor 5 Monaten

🇺🇸 Vereinigte Staaten – Remote

💵 $75.000 / Jahr

⏰ Vollzeit

🔴 Experte

👔 Vizepräsident

🗣️🇺🇸🇬🇧 Englisch erforderlich

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Logo of Kinetic Global

Kinetic Global

51 - 200 Mitarbeiter

GegrĂźndet 2012

💼 Beratung

📦 Logistik

✈️ Reisen

Consulting • Logistics • Travel

Clandestine Product Development ist ein technologieorientiertes Unternehmen fĂźr Produktentwicklung, das physische Produkte fĂźr zukunftsorientierte Kunden entwirft und konzipiert. Sie bieten Dienstleistungen in den Bereichen Industriedesign, Maschinenbau, Prototyping, ProduktionsunterstĂźtzung und Markenbildung an und haben Erfahrung im Bau komplexer Hardware wie Robotersysteme sowie automotiv- und medienbezogener Produkte. Das Unternehmen betreibt Studios in Austin und Singapur und arbeitet mit Kunden zusammen, um Konzepte von der Forschung bis zur Produktion zu begleiten.

Beschreibung

• Own marketing contribution to pipeline by setting targets, building programs, and reporting results • Develop and execute multi-channel campaigns across email, LinkedIn, paid media, and events • Build and optimize nurture programs for funnel progression • Partner with sales on ABM strategies targeting Fortune 500 security and risk teams • Define and execute annual marketing strategy aligned with company revenue goals • Identify market segments, buyer personas, and messaging frameworks • Develop differentiated positioning for Kinetic Global in the CEM and duty-of-care market • Translate product capabilities into value narratives for security, risk, and compliance buyers • Own the website, including copy, structure, SEO, and continuous optimization • Build and manage content calendars and develop thought leadership, case studies, solution briefs, blogs, one-pagers, pitch decks, battlecards, and RFP responses • Steward brand identity, tone, and messaging consistency • Build enterprise security and risk market credibility and manage the LinkedIn company presence • Coordinate executive thought leadership positioning across LinkedIn, speaking, and media • Track competitors, category trends, buyer behavior, analyst coverage, and industry conversations • Maintain competitive battlecards and win/loss frameworks • Brief sales on competitive dynamics • Pursue earned media opportunities and manage journalist, analyst, and industry association relationships • Draft and distribute press releases, customer announcements, and award submissions • Own HubSpot administration, workflows, reporting, and integrations • Manage ZoomInfo integration and account/contact data accuracy • Build pipeline and marketing activity dashboards • Manage email campaigns, including segmentation, deliverability, A/B testing, and CAN-SPAM/GDPR compliance • Maintain exclusion lists and optimize the marketing technology stack

🎯 Anforderungen

• 5+ years in a B2B SaaS marketing role with demonstrated ownership across brand, content, and demand generation • Experience building or scaling a marketing function at a startup or growth-stage company • Strong writing ability, including executive whitepapers and cold email subject lines • Portfolio of sales enablement content required, including case studies, one-pagers, competitive battlecards, and email campaigns • Hands-on HubSpot experience required • Comfortable owning both strategy and execution in a small team • Experience marketing to enterprise buyers in security, risk, compliance, or adjacent verticals strongly preferred • Ability to provide specific examples of aligning marketing activity with an active sales pipeline • Self-directed, highly organized, and effective without process overhead • Familiarity with LinkedIn Campaign Manager and paid social • Prior experience in or adjacent to defense, intelligence, or physical security markets • Experience with Orum or similar outbound sales platforms • Relationships with trade press or analysts in the security/risk space

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